If you are a concrete coating company in Superior and the phone is not ringing the way it should, the site is the problem. We build websites for concrete coating companies that rank where the buyer is searching, on the day the buyer is searching.
Flat $497 a month. No setup fee. Cancel any time.
Want the concrete coating website design website Bindingstone would build for a Superior contractor? Two fields, we call you back.
Veteran owned
Owner served. Same standard inside.
American built
No offshore work, no subcontracting.
Wisconsin based
Working with US companies, nationwide.
No middlemen
You talk to the owner who builds it.
A homeowner in Superior just walked into her garage with coffee and noticed the flake pattern on her neighbor's new floor. She wants the same thing. She opens her phone and types 'garage floor coating Superior.' She has thirty seconds before her kid yells for her. Whoever ranks first gets the call. Whoever has a working pricing page gets the quote. Whoever has photos that look local gets the install.
A competitor's site shows up first in Superior searches. Yours does not. The why is structural, not a copy tweak.
Homeowners do not know what polyaspartic is, but they search for "garage floor coating" all day.
Your franchise-supplied site looks identical to every other franchisee's.
Free-quote calculators on the site never get filled out.
Photo gallery is three years out of date and you cannot edit it.
Most websites are 5-page brochures. Yours becomes a matrix: every service you sell, in every town you cover, on its own page that ranks for the search that matches it. The page count compounds. The ranking compounds. So does the lead flow.
Same approach, three different home-service industries. These numbers come from the live sites running today.
Service-by-town matrix built around the franchisee's dealer network. Currently the highest-ranking AAC franchisee in their territory.
Replaced a slow WordPress site with 99 legacy URL redirects preserved so the existing search rankings carried over instead of dying in 404s.
Most concrete coating companies we talk to have already been pitched by a marketing agency with a glossy deck. Here is what we do differently and why it costs less.
Three jobs a week from search, every week, without paid ads. Garage, basement, patio, pool deck, polyaspartic, polyurea, flake: every product gets its own page in every town you cover. You quote at top-of-market because the homeowners coming in already saw the gallery and they want what they saw.
Week 1Product-and-town matrix approved. Calculator wired to your pricing.
Week 2Site live with gallery, sticky phone, photos by town.
Month 3Ranking for garage-floor-coating searches in Superior and your top five towns.
Month 6Calendar booked 4-6 weeks out. Paid ad spend cut by half.
Month to month · Bring your domain · We build, host and own the site · Walk away whenever
For reference A full year of this is less than what most contractor-marketing agencies charge for the discovery deck.
Same price whether your site has 20 pages or 200. Hosting, updates, Google Business Profile, and the lead form all included. Nothing extra to bolt on, nothing metered, no surprise invoice when traffic grows.
What is in the $497: design, build, hosting, lead form, Google Business Profile management, monthly content updates, and the owner who built your site picking up the phone when you call. No middlemen, no per-page upcharges, no offshore subcontracting.
How it works: you are subscribing to the website, not buying it. We build it, host it, and keep adding to it every month, and it stays ours — that is why nothing is due up front and nothing ties you in. Your domain is yours and so is every lead it brings you. Cancel and the site comes down, and we point your domain wherever you say.
Built by Wayne Mortenson, Founder. Wisconsin.
Guarantee 30 days to walk away. Full refund, no friction, no exit interview. If the matrix is not bringing leads, it is on us.
Book a 30-minute call. We pull up your current site, your competitor's site, and Google Search results in Superior side by side. You leave the call knowing what is costing you leads and what fixing it would look like. No deck, no upsell.
Flat $497 a month. No setup fee. No contract. Cancel any time. That covers the custom website, hosting, security, contact form, and monthly copy and search updates. Domain registration is included if you do not own one yet.
Usually one to two weeks from our first call. The last two sites we launched went live in 10 days and 6 days. Your Superior site can be ranking the same week.
The owner. One studio in Wisconsin. No middlemen, no overseas teams, no offshore subcontracting. We work with US companies only. Superior is one of 110 Wisconsin towns we cover, plus markets across the Upper Midwest.
No. We build concrete coating websites for concrete coating companies across Wisconsin including and Ashland. Every concrete coating company client we work with gets a page for every town they serve, not just the one they are based in.
You keep your domain and every lead the site captured. The website itself stays ours - it is a service we build, host, and run, not a file we hand over - so we take it offline and point your domain wherever you want. No exit fee. No fine print. Same policy for Superior clients as anywhere else.
Nobody honest will promise you a Google ranking, and we will not either. What we promise is the work: a site built right, set up for local search from day one, with a real page for concrete coating website design in Superior so you actually have a shot at ranking. That is more than most of your competitors have.
Superior is the Wisconsin side of the Twin Ports. The service-business market pulls from both Superior and the bridge-traffic from Duluth, MN, which doubles the effective service area for companies that show up well online.
Superior has no National Register historic district - a scattering of individual listings and nothing more - because the city was platted for a boom that never finished. Out-of-state money went up on Tower Avenue between 1888 and 1892 in speculative business blocks named for the investors' home states (the New Jersey Block, the New York Block, the Minnesota Block), and then the Panic of 1893 stopped it cold. Population peaked at 40,384 in 1910 and sits under 27,000 today, so the housing stock was built for a city half again as big, and roughly a third of Superior homes predate 1940. That is replacement work rather than restoration: old roofs, old porches, old basements, and no design review standing in the way.
The Cenovus Superior Refinery, running since 1951, is the only oil refinery in Wisconsin - about 50,000 barrels a day, nearly 300 full-time employees, and a $1.2 billion rebuild after the 2018 explosion that brought it back online in 2023. Enbridge's Superior Terminal covers 550 acres with 12 million barrels of shell capacity, and Amsoil, which put the first API-certified synthetic motor oil on the market in 1972, still runs its headquarters in town. Add BNSF's rail operations and Essentia Health, and the buyer here is shift-work and steady: paid-off houses, real wages, and no interest in a contractor who does not call back.
The old money was lumber and iron ore. Martin Pattison made his in both and built Fairlawn, a 42-room mansion finished in 1891 and now a city museum. The current money moves through the harbor: the Port of Duluth-Superior sits 2,342 miles from the Atlantic as North America's farthest-inland freshwater seaport, handles more than 35 million tons a year, and is the largest port on the Great Lakes by tonnage. What that geography does to exterior work is the part that matters - Wisconsin's dwelling code puts footings at a minimum 48 inches below grade, and the lake stretches the freeze-thaw cycling well past the calendar, so footing depth and drainage detailing decide whether a slab, apron, or coating lasts here.
The page you are reading is one of 21 service pages built for Superior alone. Each one targets the specific search a buyer in this market actually types. That is the matrix at work, scaled to a single city.
Tell us about your business. We get back the same business day. No sales deck, no pressure. The owner who builds your site is the one who answers the phone.
30-minute call, no deck, no upsell. We look at your business, your market, and tell you straight whether the Bindingstone approach fits.