Bindingstone Engineers, not an agency.
Websites for home service contractors

Get more calls
from your website.

We build websites that put contractors on page 1 of Google in every town they serve. Flat $497 a month. No setup fee. Month to month, cancel anytime.

Built in Wisconsin

One shop, one owner, no offshore work.

Live in 10 days

Design, build, launch. Indexed by Google the same day.

30-day guarantee

Full refund if it is not bringing leads.

Veteran owned

Founder served. Same standard inside the shop.

Sound familiar?

If any of these hit home, your website is the problem.

You show up on page 2 while a national directory takes the call. Homeowners never scroll that far. Every day, real jobs go to whoever ranks first.

You cover a dozen towns but rank in one. Your site has a "Service Areas" page that lists every town in one paragraph. Google ranks it nowhere.

Your last agency vanished. They charged you five grand up front, then went dark. Nobody else will touch the site they built.

You are paying for hosting and updates that never happen. The monthly retainer is a line item on your books and nothing on your site has changed in a year.

What we do differently

A real page for every service in every town you cover.

Most contractor websites have one page called "Services" and one page called "Service Areas." Google does not rank pages like that. Homeowners never find them.

We build a real page for every service you sell in every town you cover. If you do decks in Eau Claire, roofing in Chippewa Falls, and siding in Menomonie, that is three separate pages. Each one built for the exact search a homeowner would type. Each one on your website, working for you every day.

When a homeowner in Menomonie searches "siding contractor Menomonie," your page shows up. She calls you. You show up for the job. That is the whole idea.

Real work, real results

Three contractors. Real numbers from live sites.

Surface restoration

Clearview Surface Solutions

Chaska, Minnesota
60+ pages indexed
within 14 days

Replaced a slow WordPress site with 99 legacy URL redirects preserved so the existing search rankings carried over instead of dying in 404s.

What you get for $497 a month

Everything in one flat price. Nothing extra to bolt on later.

New website, designed and built for your business from scratch. $3,000 - $12,000
elsewhere
A real page for every town you serve, plus every service. This is the whole reason it works. Nobody else
does this
Fast hosting, security, and daily backups. The website is always up, always secure, always current. $50 - $200
per month
Contact form that texts you the second someone submits. Fast response is how you win the job. $30 - $60
per month
Google Business Profile set up right and kept fresh every month. Photos, posts, updates. $200
per month
Monthly updates. New pages, seasonal content, fresh photos. The site keeps growing without a change order. $500 - $1,500
per month
Direct line to the owner who built your site. No account manager, no ticket queue. Priceless
Alternative total, piece by piece $1,000 - $2,500
per month
$497 / month

No setup fee · Month to month, cancel anytime · We build, host and own the site · Bring your own domain

Same price whether your site has 20 pages or 200. The bigger your service area, the better the deal.

You are subscribing to the website, not buying it. We build it, host it, and keep adding to it every month, and it stays ours — that is why nothing is due up front and nothing ties you in. Your domain is yours and so is every lead it brings you.

Our promise to you

30 days to walk away.

If the new website is not bringing you leads in 30 days, cancel and get every dollar back. Keep the domain. No exit interview. No hard feelings. If we cannot get you on Google in a way that brings in real jobs, that is on us.

Ready to see if it fits your business?

Book a 30-minute call. We look at your business, your service area, and where your competitors already rank in Google. You leave the call knowing exactly what the plan would be. No sales deck. No pressure.

Questions we hear most

Straight answers.

How is this different from an agency that charges five grand to build a website?

Two things. First, we do not stop after launch. Most agencies build the site, hand it over, and vanish. We keep updating and adding pages every month at the same $497. Second, we build a page for every town you serve, not a single Service Areas page that ranks nowhere. That is why our contractor clients get 200-plus pages ranking on Google, not five.

Do I have to write the copy myself?

No. We write everything from a 30-minute call. You tell us about your business, your service area, and what you charge for what. We handle the rest. You see it in a preview link before it goes live and can change anything you want.

What if I already have a website?

We build a new one from scratch. You keep your domain. Any rankings your old site had, we map to the closest new page so those rankings transfer instead of dying in 404s. Do not worry about migrating anything yourself. We handle it.

How long until my new website is live?

Ten days is the target. Our last two contractor launches went live in 10 and 6 days from the first call. Google usually indexes the whole site within 48 hours after launch.

What happens if I cancel?

You keep your domain. We take down the site or point it at whatever you tell us. There is no cancellation fee, no forfeiture, no exit interview. Month to month means month to month.

Who actually builds it?

Wayne Mortenson, the owner. Same person you talk to on the phone. No offshore team, no junior developer, no subcontractor. Small shop by design.

Get started

Tell us about your business.

Fill out the form below or call. We get back the same business day. No sales deck. No pressure. The person who builds your site is the one you talk to.

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