What you're agreeing to

What you're buying

You're buying a website that we build and run for your business. It comes with:

• A page for every service you offer, in every town you work in
• Hosting, updates, backups and security
• Getting your pages listed on Google, and keeping them listed
• Changes whenever you need them: a new service, a new town, a new photo
• The lead system. When someone fills out a form on your site, it texts you, emails you and saves the lead in your account

We write every page. You send photos and tell us about your business.

The price and billing

It's $497 a month. There's no setup fee and no contract.

We bill through Stripe, monthly, in advance. Your first payment is when you sign up, and each one after that lands on the same day each month. Stripe holds your card. We never see the number.

If the price ever changes, we'll email you at least 30 days before it does. If you don't want the new price, cancel before it starts and you'll never be charged it.

Starting

We start work when you've paid and we have what we need. What we need is your list of services, the towns you work in, your current website if you have one, and photos of your work. Send it through your account, as uploads or a Google Drive link, or email it to us.

Your site is usually live about ten days after we have all of that. Usually, not always. If you're starting from nothing and have no photos yet, that doesn't hold it up: we build with stand-in pictures and put your own in as you send them. The web address is yours and you buy it, for a small yearly fee to the company you register it with. That fee isn't part of the $497.

There's no preview before you pay. You pay, then we build.

Canceling

You can cancel any month. Do it from your account, or email hey@bindingstone.com and say so. There's no fee for leaving and no notice period.

When you cancel, your site stays up until the end of the month you've paid for. Then it comes down. We don't pro-rate and we don't refund the rest of the month.

Your domain name stays yours. Where it points after your last day is up to you, and you make that change yourself at the company you registered it with. We don't touch it. Your photos, your logo and anything else you gave us are yours too. So are your leads. Ask before your last day and we'll send you a copy.

Who owns what

We own the website. That means the design, the code, the words we wrote, the pages and the servers it runs on. That's what lets us keep it running, fix it and grow it without asking you first. It's also why it comes down when you stop paying.

You own your business name, your logo, your photos, your leads and anything you send us.

While you're a customer, use the site the way a website is meant to be used: send people to it, put the address on your truck, link to it from anywhere. What you can't do is copy the site or its pages and put them somewhere else, or have someone else do it for you.

Your domain name

Your domain stays in your name. We don't take it over. We point it at our servers, and that's all we do with it.

If you don't have a domain yet, we'll help you get one. It gets registered in your name, not ours.

Content and photos

You don't have to write anything. If we get a fact about your business wrong, tell us and we'll fix it.

You send the photos. When you send us photos, a logo or information, you're telling us you have the right to use them. Don't send us photos from someone else's job, or stock photos you didn't pay for.

We can turn down anything that's unlawful, misleading, or something we won't put on a site we run. If that happens, we'll tell you why.

Changes to your site

Want something changed? Send us a message from your account or by email. Most changes are live within 48 hours. That's the usual, not a guarantee. Some things take longer, and once in a while something unexpected gets in the way.

Changes are part of the price. Adding a service, adding a town, swapping a photo, fixing a phone number: none of it costs extra.

Leads

Every lead from your website goes to you. The lead system emails you when one comes in, texts you if you checked the text message box, and saves it in your account so you can find it later. Signing up means you're okay with us emailing you about your leads and your account. Texts are separate, and the next section covers them.

We don't sell your leads, share them or use them for anything except running your service. They stay in your account as long as you're a customer.

Text messages

If you check the text message box when you sign up, we'll text you at the number you gave us about your leads and your account. Message frequency varies. Message and data rates may apply.

Reply STOP to any text and they stop. Reply HELP for help, or email hey@bindingstone.com. Stopping the texts doesn't change your service. Your leads still come by email and still show up in your account.

Checking the box isn't a condition of signing up. The full text message terms say what we send and how to stop it, and the privacy policy says what we do with your number.

Google and results

We make no promise about where your site shows up on Google, how many people visit it, or how many leads you get. Google decides that.

What we can say is what we do: we build a real page for every service in every town, we tell Google about every one, and we keep them listed. A new site starts from zero. Results build over the first few months, and they vary from business to business and town to town.

We don't run your Google Business Profile. That's the listing with your reviews and your hours. It stays yours and you manage it. If something on it needs changing and you're stuck, ask and we'll help.

What we're not responsible for

We keep the site up. Sometimes things outside our control take it down anyway: a hosting outage, an internet problem, Google changing how search works, or Stripe or Twilio going down. We'll get it back as fast as we can, but we're not responsible for what those outages cost you.

We're not responsible for lost business, lost leads or lost profit, whatever the cause.

If we ever owe you money for something we got wrong, the most we owe is what you paid us in the three months before the problem. That's the whole limit.

Your part

You give us accurate information about your business, and you tell us when it changes.

You use the site for a lawful business. No fake reviews, no claims you can't back up, nothing that breaks the law.

You keep your login to yourself. You're responsible for what happens in your account. If you think someone else has your password, tell us and we'll reset it.

When we end it

We can end your service too. If we do, we'll give you 30 days notice by email, and we'll refund the part of the month you didn't get to use.

Two things let us end it right away, with no refund: your payment fails and stays failed, or you break these terms. Breaking them means things like unlawful content, abuse of our people or our systems, or using the site for something it isn't for.

If a payment fails, we'll let you know so you can fix it. If it stays unpaid, the site comes down.

Changes to these terms

We may change these terms. When we do, we'll email you before the change starts and update the date at the top of this page. If you keep using the service after that, you've agreed to the new terms. If you don't agree, cancel before they start.

Who we are

Bindingstone LLC is a Wisconsin company. Email hey@bindingstone.com for anything about these terms, your account or canceling. We don't have a phone line. Email is how you reach us.

Governing law

Wisconsin law applies to these terms. If there's ever a dispute we can't sort out by email, it goes to a court in Wisconsin.

If a court says one part of these terms doesn't hold, the rest still does.