Can the site take an after-hours no-heat call?

The site takes the request, and how fast you answer is up to you. Every page has a short form and your number, and a request comes to your phone by text and to your email, saved in your account. A homeowner with no heat at night usually calls, so the number is on every page, at the top, big enough to tap.

We do furnaces and AC. Does each one get its own page in every town?

Yes. Furnace repair, furnace replacement, AC repair and AC installation each get their own page in every town, because a homeowner searches for the one thing that's broken, with their town's name next to it. A company with ten services and eight towns ends up with a page for every pair, each one written for that service in that town.

Heat pumps are new to a lot of my customers. Can the site explain them?

Yes, and that's what the heat pump page is for. It says what a cold-climate heat pump does below zero, how it pairs with a furnace, and what the homeowner is choosing between, in plain words. You tell us what you install and what you tell people at the kitchen table, and we write it down.

How long until the furnace pages show up in the next town?

A new page starts from zero and usually takes a few months to build up. It varies by town, and we don't promise a spot on Google. A furnace page that goes up in the warm months has had time to build by the first cold snap, and we tell Google about each page as soon as it's up.

Do I need an office in each town to show up there?

No. Google's business profile lets you list up to 20 service areas, and a page on your site for each town covers the rest. An HVAC company can run out of a shop in Menomonie and show up in Eau Claire, Chippewa Falls and Altoona with a furnace page for each one. The page is what does it.

Websites for HVAC companies

HVAC Contractor Website Design

You fix furnaces in January and air conditioners in July, and the calls come from wherever the truck can get to that day. Someone with no heat in the next county searches with their own town in the search, and calls the first name they see. On a cold morning that is a full day of work going somewhere else.

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The problem

Showing up in Eau Claire from a shop in Menomonie

Say your shop is in Menomonie and you run heating and cooling across Dunn County. On a January morning a furnace quits in Eau Claire, 24 miles east on I-94, and the homeowner searches for furnace repair with Eau Claire in the search. Google gives Eau Claire its own list, built from websites that say in plain words they fix furnaces in Eau Claire. If your site only says Menomonie, you're not on it.

Heating and cooling is a no-heat, no-cool trade. The call is urgent, the homeowner searches once, and they call the names on the list in front of them. A furnace page for Eau Claire, and another for Chippewa Falls and Altoona, is how you're on the list for the county next door.

The same goes for the planned work. A homeowner pricing a heat pump or a mini split for the garage searches with their town, months ahead, and reads the page before they call anyone.

furnace repair eau claire

Searching from Eau Claire, WI

Acme Heating and Cooling, further down than anyone scrolls

What the site says

What HVAC contractor website design includes

Get found for each of these, in every town you work in. Here's what a customer reads.

Furnace repair

What happens on a no-heat call, the common failures, and when a repair makes sense.
Furnace replacement

High-efficiency gas furnaces, what the efficiency number means on a Wisconsin gas bill, and what install day looks like.
AC repair

Why a unit stops cooling, what the tech checks first, and what to do until the truck gets there.
AC installation

Central air sized to the house, what a new system costs to run, and any rebates that apply.
Heat pumps

Cold-climate heat pumps, what they do below zero, and how they pair with a furnace.
Ductless mini splits

For the addition, the garage and the room over the garage, and how a system gets sized.
Boilers and in-floor heat

Hot water boilers, radiant floors and the old radiator houses, for the homeowner who has one.
Ductwork

New runs, sealing and balancing, and why one room is always cold.
Indoor air quality

Humidifiers, filtration and ventilation, for a house that's sealed tight all winter.
Maintenance plans

What a tune-up covers, when it's done, and what the plan includes for the year.
Emergency heating repair

What to do when the heat quits at night, and how to reach you.

Every town

Found in every town you work in

Every service above gets its own page in every town you work in. An HVAC company out of Menomonie that covers Eau Claire, Chippewa Falls, Altoona, Durand and Baldwin ends up with a furnace repair page, an AC page and a heat pump page for each of them, written for that town, with the town in the title and in the sentences.

That matters more in this trade than most, because a no-heat call goes to whoever is on the list for that town, that morning. The dots on the map are the towns where a concrete coating company we built for shows up on Google, from pages built the same way. Tell us your towns and your services, and we write the rest.

Furnace repair in Eau Claire, WI

your site › furnace-repair › eau-claire-wi
AC installation in Chippewa Falls, WI

your site › ac-installation › chippewa-falls-wi
Ductless mini splits in Menomonie, WI

your site › ductless-mini-splits › menomonie-wi

Every dot is a town where a concrete coating company we built for shows up on Google. The ring is their home, River Falls.

One customer's before and after

A concrete coating company

River Falls, Wisconsin. Same 81 days before and after we rebuilt their site.

more often on Google 3,864 to 22,885: 5.9x
more visits from Google 106 to 284: 2.7x
Towns they show up in Wisconsin and Minnesota: 27

The numbers above are from a concrete coating company we built for, out of River Falls. HVAC pages are built the same way, one page per service per town, written for the town, so the page a homeowner in Eau Claire lands on is about furnace repair in Eau Claire.

Questions

Questions HVAC companies ask

Can the site take an after-hours no-heat call?: The site takes the request, and how fast you answer is up to you. Every page has a short form and your number, and a request comes to your phone by text and to your email, saved in your account. A homeowner with no heat at night usually calls, so the number is on every page, at the top, big enough to tap.
We do furnaces and AC. Does each one get its own page in every town?: Yes. Furnace repair, furnace replacement, AC repair and AC installation each get their own page in every town, because a homeowner searches for the one thing that's broken, with their town's name next to it. A company with ten services and eight towns ends up with a page for every pair, each one written for that service in that town.
Heat pumps are new to a lot of my customers. Can the site explain them?: Yes, and that's what the heat pump page is for. It says what a cold-climate heat pump does below zero, how it pairs with a furnace, and what the homeowner is choosing between, in plain words. You tell us what you install and what you tell people at the kitchen table, and we write it down.
How long until the furnace pages show up in the next town?: A new page starts from zero and usually takes a few months to build up. It varies by town, and we don't promise a spot on Google. A furnace page that goes up in the warm months has had time to build by the first cold snap, and we tell Google about each page as soon as it's up.
Do I need an office in each town to show up there?: No. Google's business profile lets you list up to 20 service areas, and a page on your site for each town covers the rest. An HVAC company can run out of a shop in Menomonie and show up in Eau Claire, Chippewa Falls and Altoona with a furnace page for each one. The page is what does it.

Keep reading

Trades Roofing Roof replacement, repair, storm damage, gutters and siding, found in every town a storm crosses. Read more Trades Plumbing Water heaters, drains, sewer lines, softeners and sump pumps, found in every town the van covers. Read more Just starting out No website yet? We build the whole thing from nothing, and set your Google listing up with you. Read more Pricing $497 a month No setup fee, no contract, cancel any month. Read more

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