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What does a contractor website cost?

Bought separately, a contractor website runs $2,500 to $6,000 to build, then $650 to $2,150 a month to run: local SEO at $500 to $1,500, hosting at $100 to $300, and a lead app at $49 to $349. A page for one service in one town runs $300 to $1,200 on top. Bundled into one monthly service, the way Bindingstone sells it, it's $497 a month with no setup fee.

The website itself

A website built for a contractor's business, with a gallery of the work and a way to get in touch, runs $2,500 to $6,000 from a shop that builds them one at a time. That's a one time cost, and it's for the site before a single town page exists.

What that buys is the site: a home page, the services, a contact form. The pages for the towns you work in are priced separately, below, and they're the part that gets you on Google outside your own town.

A page for every service in every town

A page for one service in one town, written and set up on the site, runs $300 to $1,200 a page. The count is what drives the cost. Eight services across twenty five towns is 200 pages, and 200 pages at the low end of that range is $60,000.

Bought one at a time, the town pages cost more than the site they sit on. They're also the pages that put you on the list in the next town over, so a quote that leaves them out is a quote for your home town.

Every month after

A site has running costs whether or not it's working. Local SEO, the monthly work of getting the pages shown in each town and keeping them there, runs $500 to $1,500 a month. Hosting, updates and backups run $100 to $300 a month. An app that catches leads and gets them to your phone runs $49 to $349 a month.

Added up, that's $650 to $2,150 a month before any new town page, on top of the $2,500 to $6,000 to build. Over a year, the running costs alone are more than the build.

How to compare two quotes

Ask three things of any quote. What's the one time cost, and does it include a page for each service in each town, or one page with the towns listed on it. What's the monthly cost, and does it include hosting, local SEO and the leads. And what happens to the price when you add a town.

Put the numbers from both quotes on the same three lines, one time, monthly and per town, and compare the lines. Either way you buy it, a new site starts from zero on Google and builds over the first few months. Give it that time.

One customer's before and after

A concrete coating company

River Falls, Wisconsin. Same 81 days before and after we rebuilt their site.

more often on Google
3,864 to 22,885
5.9x
more visits from Google
106 to 284
2.7x
Towns they show up in
Wisconsin and Minnesota
27

What this means for you

Before you pay for a site, count the towns you work in and the services you do, and multiply. That number is the pages you need, and it's the number to price. A site quoted without those pages is a site for your home town.

Bindingstone sells the whole list as one monthly service, $497 a month for the site, getting found in every town you work in, hosting, the listing and the leads, with no setup fee, no contract, and every town you add later part of the same price.

Ready to show up in every town you work in?

Your site can be live in about ten days. After that, the towns you drive to can find you.