Most of my work is commercial lots. Does a website matter for that?

Yes, because the property manager searches the same way a homeowner does, with the town in the search. The parking lot sealcoating page for each town is written for them: how the lot gets sectioned, how long it's closed, striping and crack filling in the same visit. That's the page built for that search.

Sealcoating is seasonal. Is the site worth paying for all year?

Yes. The pages stay on Google all year, so someone lining up a lot for next season can find you before the trucks roll, and a page that's been up for months has had time to build. The price doesn't change with the season, and there's no contract, so the call is yours any month.

I do paving too, not just sealcoating. One site or two?

One site. Paving, sealcoating, crack filling and striping each get their own page in every town, under one company name, so a homeowner who finds you for a driveway seal sees you pave driveways too. Your Google listing gets lined up with the same site, so the two say the same thing.

How long until the sealcoating pages show up in the next town?

A new page starts from zero and usually takes a few months to build up. It varies by town, and we don't promise a spot on Google. The earlier a page goes up, the more time it has to build before the next season, and we tell Google about each page as soon as it's up.

Can the site take a request for a lot quote?

Yes. Every page has a short form, and a request comes to your phone by text and to your email, saved in your account so it's still there at the end of the day. The manager gives you the lot's address and what they want done, and you call back with a number.

Websites for sealcoating and paving companies

Sealcoating and Paving Contractor Website Design

You seal driveways and parking lots, fill cracks, stripe lots and lay new asphalt, and the truck covers a lot of towns in a season. The property manager with three lots in the next town searches with that town's name in the search, and hands three lots to whoever comes up.

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The problem

Showing up in Eau Claire from a shop in Chippewa Falls

Say you run a sealcoating crew out of Chippewa Falls. A property manager in Eau Claire, 13 miles south, has a strip mall with a faded lot and cracks opening up, and they search for parking lot sealcoating with Eau Claire in the search. Google gives Eau Claire its own list, built from websites that say in plain words they seal lots in Eau Claire. If your site only says Chippewa Falls, you're not on that list.

Sealcoating is a short-season trade. The lots get sealed in the warm months, and a lot of the commercial work is lined up before the season starts, by whoever the manager found when they went looking. Residential works the same way on a smaller scale: the homeowner searches once and calls from the list.

A page for parking lot sealcoating in Eau Claire, another for driveway sealcoating, another for crack filling, and the same set for every other town you cover, is what puts you on those lists before the season starts.

parking lot sealcoating eau claire

Searching from Eau Claire, WI

Acme Sealcoating, further down than anyone scrolls

What the site says

What sealcoating and paving contractor website design includes

Get found for each of these, in every town you work in. Here's what a customer reads.

Driveway sealcoating

What sealing does for a driveway, how often it should be done, and what to expect on the day.
Parking lot sealcoating

Written for the property manager: how the lot is sectioned so the business stays open, and how long before cars are back on it.
Crack filling

Hot-pour crack sealing, why it's done before the lot is sealed, and what it stops over a winter.
Asphalt patching

Cutting out the failed section and putting in new asphalt, for the spots a sealer can't fix.
Pothole repair

Cold patch, hot mix and infrared, and which one fits a driveway hole and which fits a lot.
Line striping

Stalls, accessible spaces, fire lanes and arrows, laid out to the rules a lot has to meet.
Driveway paving

New asphalt driveways, the base under them, and why the base matters more than the top.
Parking lot paving

New lots and full replacements, with the drainage and the phasing a business needs to know.
Asphalt overlays

A new top layer over a sound base, when an overlay is enough, and when the lot needs to come out.
Catch basin repair

Sunken basins and broken rings rebuilt so the lot drains and the asphalt around it stops sinking.

Every town

Found in every town you work in

Every service above gets its own page in every town you work in. A sealcoating company out of Chippewa Falls that covers Eau Claire, Altoona, Menomonie and Bloomer ends up with a driveway page, a parking lot page and a crack filling page for each of them, and each one is written for that town, with the town in the title and in the sentences.

The dots on the map are the towns where a concrete coating company we built for shows up on Google, from pages built the same way. A sealcoating site gets the same treatment: your towns, your services, one page for each pair, and we write every one of them.

Driveway sealcoating in Chippewa Falls, WI

your site › driveway-sealcoating › chippewa-falls-wi
Parking lot sealcoating in Eau Claire, WI

your site › parking-lot-sealcoating › eau-claire-wi
Crack filling in Menomonie, WI

your site › crack-filling › menomonie-wi

Every dot is a town where a concrete coating company we built for shows up on Google. The ring is their home, River Falls.

One customer's before and after

A concrete coating company

River Falls, Wisconsin. Same 81 days before and after we rebuilt their site.

more often on Google 3,864 to 22,885: 5.9x
more visits from Google 106 to 284: 2.7x
Towns they show up in Wisconsin and Minnesota: 27

The numbers above are from a concrete coating company we built for, out of River Falls. Sealcoating pages are built the same way, one page per service per town, written for the town, and we've built for a sealcoating company too.

Questions

Questions sealcoating and paving companies ask

Most of my work is commercial lots. Does a website matter for that?: Yes, because the property manager searches the same way a homeowner does, with the town in the search. The parking lot sealcoating page for each town is written for them: how the lot gets sectioned, how long it's closed, striping and crack filling in the same visit. That's the page built for that search.
Sealcoating is seasonal. Is the site worth paying for all year?: Yes. The pages stay on Google all year, so someone lining up a lot for next season can find you before the trucks roll, and a page that's been up for months has had time to build. The price doesn't change with the season, and there's no contract, so the call is yours any month.
I do paving too, not just sealcoating. One site or two?: One site. Paving, sealcoating, crack filling and striping each get their own page in every town, under one company name, so a homeowner who finds you for a driveway seal sees you pave driveways too. Your Google listing gets lined up with the same site, so the two say the same thing.
How long until the sealcoating pages show up in the next town?: A new page starts from zero and usually takes a few months to build up. It varies by town, and we don't promise a spot on Google. The earlier a page goes up, the more time it has to build before the next season, and we tell Google about each page as soon as it's up.
Can the site take a request for a lot quote?: Yes. Every page has a short form, and a request comes to your phone by text and to your email, saved in your account so it's still there at the end of the day. The manager gives you the lot's address and what they want done, and you call back with a number.

Keep reading

Trades Concrete coatings Garage floors, shop floors, patios and basements, and the towns you drive to can find you for all of them. Read more Trades Roofing Roof replacement, repair, storm damage, gutters and siding, found in every town a storm crosses. Read more Just starting out No website yet? We build the whole thing from nothing, and set your Google listing up with you. Read more Pricing $497 a month No setup fee, no contract, cancel any month. Read more

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in every town you work in?

Your site can be live in about ten days. After that, the towns you drive to can find you.