One listing for the whole business
If you pave, seal, patch and stripe, that's still one business on Google. Google's guidelines say there should be only one profile per business, and that a second one can cause problems with how your information shows on Maps and Search. A business that drives to its customers gets one profile for the whole area it serves.
Pick your category by Google's test, the one that finishes the sentence "This business IS a," and use the fewest categories it takes to describe your core business. Then add everything else as services: driveway paving, parking lot paving, asphalt repair, sealcoating, crack filling, striping. Google says a service may be highlighted on your profile when someone searches for it.
Keep your business name the same as the one on your trucks and your invoices. Google's guidelines don't allow extra service words in a business name, and they say unnecessary information there could get the profile suspended.
The words people use for paving
Google's guide to getting found says people who know a topic well search with different words than people new to it. Some customers say blacktop and some say asphalt. A homeowner might type driveway paving or new driveway. A property manager might type parking lot paving, resurfacing or parking lot repair.
Give each job its own section on your website: what it is, when it's the right fix, and photos of one you did. Google says its language matching can connect a page to searches that don't use its exact words, so write it plainly, the way you'd explain it at the curb.
Photos and reviews for a bigger job
Show the work: the old driveway and the new one, the edges and the apron, the lot striped and open again. Google's photo tips for a Business Profile say photos help customers quickly understand the type of work you do, and to add at least three that represent the services you offer, in focus and without heavy filters or AI edits.
Google says more reviews and positive ratings can help your local ranking, and that reviews show next to your profile in Maps and Search. Ask every customer at the end of the job, with the link or QR code Google gives you, and answer each one. Google's rules don't allow paying for a review, with money or with free or cheaper work.
The towns your crews work
List the towns your crews work as service areas. Google allows up to 20, and says the whole area shouldn't reach past about 2 hours of driving from where you're based. Google also counts distance, how far each business is from the person searching, as one of the main things behind local results.
Your website is how you show up in the list under the map, which Google fills with the web pages it believes are most relevant to the search. Say plainly on your site that you pave in each town you want work from, and say something true about the jobs you've done there.
Sources
- Guidelines for representing your business on Google Business Profile Help
- Manage your service areas for service-area & hybrid businesses Business Profile Help
- Manage your services on your Business Profile Business Profile Help
- Tips to improve your local ranking on Google Business Profile Help
- Tips for business-specific photos on your Business Profile Business Profile Help
- Tips to get more reviews Business Profile Help
- Search Engine Optimization (SEO) Starter Guide Google Search Central
- In-depth guide to how Google Search works Google Search Central
- Getting started with Local Services Ads Local Services Ads Help