If you are a landscaping company in Madison and the phone is not ringing the way it should, the site is the problem. We build websites for landscaping companies that rank where the buyer is searching, on the day the buyer is searching.
Flat $497 a month. No setup fee. Cancel any time.
Want the landscaping website design website Bindingstone would build for a Madison contractor? Two fields, we call you back.
Veteran owned
Owner served. Same standard inside.
American built
No offshore work, no subcontracting.
Wisconsin based
Working with US companies, nationwide.
No middlemen
You talk to the owner who builds it.
It is March in Madison and the lawn is half-thawed. The homeowner is on her phone Googling 'lawn care Madison' before the snow is gone, because she does not want to be a month late on signup like last year. Whoever has a real service-and-town page closes the season. The rest of you scramble for what is left in May.
A competitor's site shows up first in Madison searches. Yours does not. The why is structural, not a copy tweak.
Spring rush brings 100 calls in two weeks then nothing books for July.
Your hardscape portfolio is your best work, but the site buries it on one services page.
Snow contracts get signed in October, but you have no online way to capture inquiries.
Three other landscapers in town have nicer websites than you.
Most websites are 5-page brochures. Yours becomes a matrix: every service you sell, in every town you cover, on its own page that ranks for the search that matches it. The page count compounds. The ranking compounds. So does the lead flow.
Same approach, three different home-service industries. These numbers come from the live sites running today.
Service-by-town matrix built around the franchisee's dealer network. Currently the highest-ranking AAC franchisee in their territory.
Replaced a slow WordPress site with 99 legacy URL redirects preserved so the existing search rankings carried over instead of dying in 404s.
By next spring, your seasonal signup is filled by March 1, not by July 4. Mowing, fertilization, weed control, landscape design, hardscaping, and snow removal: each pulls leads from its own search in every town. The customer signed up months before the first cut because your site spoke to her in February when she was actually shopping.
Week 1Service-and-season matrix approved.
Week 2Site live with online signup form and seasonal landing pages.
Month 3Ranking for spring-signup and seasonal-service searches across Madison.
Month 6Whole season booked weeks before the work starts.
Month to month · Bring your domain · We build, host and own the site · Walk away whenever
For reference A full year of this is less than what most contractor-marketing agencies charge for the discovery deck.
Same price whether your site has 20 pages or 200. Hosting, updates, Google Business Profile, and the lead form all included. Nothing extra to bolt on, nothing metered, no surprise invoice when traffic grows.
What is in the $497: design, build, hosting, lead form, Google Business Profile management, monthly content updates, and the owner who built your site picking up the phone when you call. No middlemen, no per-page upcharges, no offshore subcontracting.
How it works: you are subscribing to the website, not buying it. We build it, host it, and keep adding to it every month, and it stays ours — that is why nothing is due up front and nothing ties you in. Your domain is yours and so is every lead it brings you. Cancel and the site comes down, and we point your domain wherever you say.
Built by Wayne Mortenson, Founder. Wisconsin.
Guarantee 30 days to walk away. Full refund, no friction, no exit interview. If the matrix is not bringing leads, it is on us.
Book a 30-minute call. We pull up your current site, your competitor's site, and Google Search results in Madison side by side. You leave the call knowing what is costing you leads and what fixing it would look like. No deck, no upsell.
Flat $497 a month. No setup fee. No contract. Cancel any time. That covers the custom website, hosting, security, contact form, and monthly copy and search updates. Domain registration is included if you do not own one yet.
Usually one to two weeks from our first call. The last two sites we launched went live in 10 days and 6 days. Your Madison site can be ranking the same week.
The owner. One studio in Wisconsin. No middlemen, no overseas teams, no offshore subcontracting. We work with US companies only. Madison is one of 110 Wisconsin towns we cover, plus markets across the Upper Midwest.
No. We build landscaping websites for landscaping companies across Wisconsin including Sun Prairie, Fitchburg, Middleton, and Waunakee. Every landscaping company client we work with gets a page for every town they serve, not just the one they are based in.
You keep your domain and every lead the site captured. The website itself stays ours - it is a service we build, host, and run, not a file we hand over - so we take it offline and point your domain wherever you want. No exit fee. No fine print. Same policy for Madison clients as anywhere else.
Nobody honest will promise you a Google ranking, and we will not either. What we promise is the work: a site built right, set up for local search from day one, with a real page for landscaping website design in Madison so you actually have a shot at ranking. That is more than most of your competitors have.
Madison's service-business market has been growing with the city for a decade. Home services and trades are in demand across the isthmus, the near-east and near-west sides, and the surrounding suburbs.
Madison is built on an isthmus between Mendota and Monona, and water is never far from any job. The near-east and near-west sides carry dense pre-1930 housing - bungalows, four-squares, student rentals - while the growth since the 1990s has gone west and to the far east side in conventional subdivisions.
The state government and the university make the economy essentially recession-proof and the buyer unusually educated. People here research, ask about materials and warranties, and care about doing it once rather than doing it cheap. That is a good market for a company that can explain itself and a bad one for a company competing on price alone.
Lakeshore proximity plus deep frost makes drainage and frost depth the two questions that decide whether exterior work survives. On the isthmus especially, water table is high enough that anything below grade behaves differently than the generic spec assumes.
The page you are reading is one of 21 service pages built for Madison alone. Each one targets the specific search a buyer in this market actually types. That is the matrix at work, scaled to a single city.
Tell us about your business. We get back the same business day. No sales deck, no pressure. The owner who builds your site is the one who answers the phone.
30-minute call, no deck, no upsell. We look at your business, your market, and tell you straight whether the Bindingstone approach fits.