If you are a paving contractor in Merrill and the phone is not ringing the way it should, the site is the problem. We build websites for paving contractors that rank where the buyer is searching, on the day the buyer is searching.
Flat $497 a month. No setup fee. Cancel any time.
Want the asphalt and driveway paving website design website Bindingstone would build for a Merrill contractor? Two fields, we call you back.
Veteran owned
Owner served. Same standard inside.
American built
No offshore work, no subcontracting.
Wisconsin based
Working with US companies, nationwide.
No middlemen
You talk to the owner who builds it.
A homeowner in Merrill needs the driveway done. He has heard the stories, so he searches instead of trusting the truck that knocked. He gets a national directory, two out-of-area companies and a page that has not been touched since 2019. He picks the one that looks least bad and hopes.
A competitor's site shows up first in Merrill searches. Yours does not. The why is structural, not a copy tweak.
Your whole trade is tarred by the driveway-scam story and the site does nothing to separate you from it.
Commercial parking lots and residential driveways are completely different buyers on one page.
Sealcoating is the recurring revenue and it ranks nowhere.
The season is short and the site is not ready when it opens.
Most websites are 5-page brochures. Yours becomes a matrix: every service you sell, in every town you cover, on its own page that ranks for the search that matches it. The page count compounds. The ranking compounds. So does the lead flow.
Same approach, three different home-service industries. These numbers come from the live sites running today.
Service-by-town matrix built around the franchisee's dealer network. Currently the highest-ranking AAC franchisee in their territory.
Replaced a slow WordPress site with 99 legacy URL redirects preserved so the existing search rankings carried over instead of dying in 404s.
Most paving contractors we talk to have already been pitched by a marketing agency with a glossy deck. Here is what we do differently and why it costs less.
Same homeowner, and your page for his town comes up first: your work, your address, that town's name, what asphalt costs here and why the cheap quote is cheap. He calls you because you were the only one who looked local and real. The scam-crew problem stops being your problem and starts being your advantage.
Month 1A page per service in every town you serve.
Month 2Commercial and residential inbound arriving on separate pages.
Month 4Sealcoating pages bringing back past customers.
Month 6Season opens with the site already ranking instead of catching up.
Month to month · Bring your domain · We build, host and own the site · Walk away whenever
For reference A full year of this is less than what most contractor-marketing agencies charge for the discovery deck.
Same price whether your site has 20 pages or 200. Hosting, updates, Google Business Profile, and the lead form all included. Nothing extra to bolt on, nothing metered, no surprise invoice when traffic grows.
What is in the $497: design, build, hosting, lead form, Google Business Profile management, monthly content updates, and the owner who built your site picking up the phone when you call. No middlemen, no per-page upcharges, no offshore subcontracting.
How it works: you are subscribing to the website, not buying it. We build it, host it, and keep adding to it every month, and it stays ours — that is why nothing is due up front and nothing ties you in. Your domain is yours and so is every lead it brings you. Cancel and the site comes down, and we point your domain wherever you say.
Built by Wayne Mortenson, Founder. Wisconsin.
Guarantee 30 days to walk away. Full refund, no friction, no exit interview. If the matrix is not bringing leads, it is on us.
Book a 30-minute call. We pull up your current site, your competitor's site, and Google Search results in Merrill side by side. You leave the call knowing what is costing you leads and what fixing it would look like. No deck, no upsell.
Flat $497 a month. No setup fee. No contract. Cancel any time. That covers the custom website, hosting, security, contact form, and monthly copy and search updates. Domain registration is included if you do not own one yet.
Usually one to two weeks from our first call. The last two sites we launched went live in 10 days and 6 days. Your Merrill site can be ranking the same week.
The owner. One studio in Wisconsin. No middlemen, no overseas teams, no offshore subcontracting. We work with US companies only. Merrill is one of 110 Wisconsin towns we cover, plus markets across the Upper Midwest.
No. We build paving websites for paving contractors across Wisconsin including Wausau, and Antigo. Every paving contractor client we work with gets a page for every town they serve, not just the one they are based in.
You keep your domain and every lead the site captured. The website itself stays ours - it is a service we build, host, and run, not a file we hand over - so we take it offline and point your domain wherever you want. No exit fee. No fine print. Same policy for Merrill clients as anywhere else.
Nobody honest will promise you a Google ranking, and we will not either. What we promise is the work: a site built right, set up for local search from day one, with a real page for asphalt and driveway paving website design in Merrill so you actually have a shot at ranking. That is more than most of your competitors have.
Merrill sits north of Wausau on the Wisconsin River. The service-business market is steady, anchored by the city and the surrounding rural townships.
Merrill has exactly one National Register historic district - Center Avenue, about two and a half blocks where the lumber barons built - plus five individual listings: the 1903 Lincoln County Courthouse, the 1889 City Hall now converted to apartments, the 1915 post office, the 1911 T.B. Scott Free Library, and the 1904 First Street Bridge over the Prairie River. The district houses run 1885 to 1930 in Queen Anne, Italianate, Prairie School, and Colonial Revival, nineteen of them still well preserved, including the Beaux-Arts house built around 1925 for the president of Heineman Lumber Company. Outside those blocks nothing is protected, and that is the point: the city went from 822 people in 1880 to roughly 7,000 by 1885, so most of the old stock is plain lumber-boom housing carrying a century of siding, roof, and window work. Median owner-occupied value is $123,800 across 4,650 housing units, which means repairs and replacements, not showpiece renovations.
Church Mutual Insurance has been headquartered here since 1897, when local leaders organized it to cover small churches against fire, and its Merrill home office employs about 700 people, making it the area's largest employer in a city of roughly 9,350. Weinbrenner Shoe Company, founded in 1892 and the maker of Thorogood boots, is second. Aspirus Merrill Hospital is a 25-bed critical-access hospital, part of the Aspirus system since 2021 rather than independent, and Merrill is the Lincoln County seat. Salaried insurance staff, factory wages, and county government produce a steady mid-value homeowner who pays for work that lasts, not a luxury buyer.
The old money was white pine. Andrew Warren dammed the Wisconsin River at its confluence with the Prairie and built the first sawmill; T.B. Scott bought it in 1870 and grew it into one of the largest mills on the river, and it burned in 1899 as the pine ran out. The wood work never left, it just changed product - Lincoln Wood Products has built wood windows and patio doors here since 1947, when Carl and Jane Bierman started on a converted dairy farm, and now runs over 500,000 square feet in Merrill selling through more than 400 distributors. What still sets the trade calendar is weather: 54.3 inches of snow a year and January averaging 12.7 degrees, so exterior work has a short window and a homeowner searching for a roofer in April is not browsing.
The page you are reading is one of 21 service pages built for Merrill alone. Each one targets the specific search a buyer in this market actually types. That is the matrix at work, scaled to a single city.
Tell us about your business. We get back the same business day. No sales deck, no pressure. The owner who builds your site is the one who answers the phone.
30-minute call, no deck, no upsell. We look at your business, your market, and tell you straight whether the Bindingstone approach fits.