If you are a roofing company in Summerset and the phone is not ringing the way it should, the site is the problem. We build websites for roofing companies that rank where the buyer is searching, on the day the buyer is searching.
Flat $497 a month. No setup fee. Cancel any time.
Want the roofing website design website Bindingstone would build for a Summerset contractor? Two fields, we call you back.
Veteran owned
Owner served. Same standard inside.
American built
No offshore work, no subcontracting.
Wisconsin based
Working with US companies, nationwide.
No middlemen
You talk to the owner who builds it.
A hail storm just rolled through Summerset. Homeowners are looking at the ceiling and Googling 'roof inspection Summerset' before the rain has stopped. Whoever shows up first wins the inspection, then the insurance claim, then the full re-roof. Right now that company is an out-of-state storm chaser. Your truck is already in the neighborhood and your site is on page two.
A competitor's site shows up first in Summerset searches. Yours does not. The why is structural, not a copy tweak.
Storm chasers from three states away outrank you for your own town.
Insurance-claim work is half your revenue but your site barely mentions it.
Material types (asphalt vs metal vs flat) are buried on one services page.
Lead forms go to a generic inbox and nobody follows up for two days.
Most websites are 5-page brochures. Yours becomes a matrix: every service you sell, in every town you cover, on its own page that ranks for the search that matches it. The page count compounds. The ranking compounds. So does the lead flow.
Same approach, three different home-service industries. These numbers come from the live sites running today.
Service-by-town matrix built around the franchisee's dealer network. Currently the highest-ranking AAC franchisee in their territory.
Replaced a slow WordPress site with 99 legacy URL redirects preserved so the existing search rankings carried over instead of dying in 404s.
Most roofing companies we talk to have already been pitched by a marketing agency with a glossy deck. Here is what we do differently and why it costs less.
By next storm season, you are the Summerset roofer that homeowners find before the first claim is filed. Storm-damage, full re-roof, repairs, and gutters: each is a page that pulls leads from the search that matches it. The customer comes in pre-educated about your warranty and the price range so the inspection meeting closes faster, with less pressure.
Week 1Material-and-town matrix approved, plus storm-response pages per service area.
Week 2Site live with storm-damage page front and center. SMS lead routing wired to your phone.
Month 3Ranking for storm-damage and insurance-claim searches in Summerset.
Month 6Inspection appointments booked through the site, not just referrals.
Month to month · Bring your domain · We build, host and own the site · Walk away whenever
For reference A full year of this is less than what most contractor-marketing agencies charge for the discovery deck.
Same price whether your site has 20 pages or 200. Hosting, updates, Google Business Profile, and the lead form all included. Nothing extra to bolt on, nothing metered, no surprise invoice when traffic grows.
What is in the $497: design, build, hosting, lead form, Google Business Profile management, monthly content updates, and the owner who built your site picking up the phone when you call. No middlemen, no per-page upcharges, no offshore subcontracting.
How it works: you are subscribing to the website, not buying it. We build it, host it, and keep adding to it every month, and it stays ours — that is why nothing is due up front and nothing ties you in. Your domain is yours and so is every lead it brings you. Cancel and the site comes down, and we point your domain wherever you say.
Built by Wayne Mortenson, Founder. Wisconsin.
Guarantee 30 days to walk away. Full refund, no friction, no exit interview. If the matrix is not bringing leads, it is on us.
Book a 30-minute call. We pull up your current site, your competitor's site, and Google Search results in Summerset side by side. You leave the call knowing what is costing you leads and what fixing it would look like. No deck, no upsell.
Flat $497 a month. No setup fee. No contract. Cancel any time. That covers the custom website, hosting, security, contact form, and monthly copy and search updates. Domain registration is included if you do not own one yet.
Usually one to two weeks from our first call. The last two sites we launched went live in 10 days and 6 days. Your Summerset site can be ranking the same week.
The owner. One studio in Wisconsin. No middlemen, no overseas teams, no offshore subcontracting. We work with US companies only. Summerset is one of 47 South Dakota towns we cover, plus markets across the Upper Midwest.
No. We build roofing websites for roofing companies across South Dakota including Rapid City, Box Elder, and Piedmont. Every roofing company client we work with gets a page for every town they serve, not just the one they are based in.
You keep your domain and every lead the site captured. The website itself stays ours - it is a service we build, host, and run, not a file we hand over - so we take it offline and point your domain wherever you want. No exit fee. No fine print. Same policy for Summerset clients as anywhere else.
Nobody honest will promise you a Google ranking, and we will not either. What we promise is the work: a site built right, set up for local search from day one, with a real page for roofing website design in Summerset so you actually have a shot at ranking. That is more than most of your competitors have.
Summerset is a fast-growing Rapid City suburb. New construction is steady and the surrounding residential growth keeps trade work reliable.
Summerset has no historic core to speak of, because the city barely existed before 2000. It is a build-out of newer single-family subdivisions and master-planned neighborhoods in the Piedmont Valley, the kind of place assessors describe as urban sprawl rather than an old downtown. There is no National Register historic district and no Main Street of century-old storefronts to renovate; the work here is what new construction generates - roofs, siding, gutters, concrete drives and garage floors, HVAC installs, and the fresh landscaping and grading that a just-finished lot always needs.
The buyer is almost entirely residential. Summerset sits west of Interstate 90 between Blackhawk and Piedmont, part of the Rapid City metropolitan area and a short run down the interstate from both Rapid City and Sturgis, which makes it a bedroom community for commuters and for families tied to the Ellsworth Air Force Base economy on the other side of the metro. There is a growing retail and commercial presence to serve residents, but the money that reaches home-service trades comes from homeowners maintaining and upgrading recently built houses, not from a downtown business district.
The defining fact is how new the place is. Summerset incorporated in 2005 after a June 7 election, the first South Dakota city to incorporate since 1985 and still one of the youngest in the state, and it has grown roughly eightfold since 2000. That all-new housing sits in the foothills of the Black Hills at about 3,600 feet, in a climate that is hard on exteriors: spring and summer hail rolls through the Rapid City area regularly, and chinook winds off the Hills can swing temperatures 40 degrees or more in hours, so flashing, sealants, and fasteners on these young roofs get worked constantly and the exterior trades that install and repair them stay busy.
The page you are reading is one of 21 service pages built for Summerset alone. Each one targets the specific search a buyer in this market actually types. That is the matrix at work, scaled to a single city.
Tell us about your business. We get back the same business day. No sales deck, no pressure. The owner who builds your site is the one who answers the phone.
30-minute call, no deck, no upsell. We look at your business, your market, and tell you straight whether the Bindingstone approach fits.