If you are a roofing company in Stevens Point and the phone is not ringing the way it should, the site is the problem. We build websites for roofing companies that rank where the buyer is searching, on the day the buyer is searching.
Flat $497 a month. No setup fee. Cancel any time.
Want the roofing website design website Bindingstone would build for a Stevens Point contractor? Two fields, we call you back.
Veteran owned
Owner served. Same standard inside.
American built
No offshore work, no subcontracting.
Wisconsin based
Working with US companies, nationwide.
No middlemen
You talk to the owner who builds it.
A hail storm just rolled through Stevens Point. Homeowners are looking at the ceiling and Googling 'roof inspection Stevens Point' before the rain has stopped. Whoever shows up first wins the inspection, then the insurance claim, then the full re-roof. Right now that company is an out-of-state storm chaser. Your truck is already in the neighborhood and your site is on page two.
A competitor's site shows up first in Stevens Point searches. Yours does not. The why is structural, not a copy tweak.
Storm chasers from three states away outrank you for your own town.
Insurance-claim work is half your revenue but your site barely mentions it.
Material types (asphalt vs metal vs flat) are buried on one services page.
Lead forms go to a generic inbox and nobody follows up for two days.
Most websites are 5-page brochures. Yours becomes a matrix: every service you sell, in every town you cover, on its own page that ranks for the search that matches it. The page count compounds. The ranking compounds. So does the lead flow.
Same approach, three different home-service industries. These numbers come from the live sites running today.
Service-by-town matrix built around the franchisee's dealer network. Currently the highest-ranking AAC franchisee in their territory.
Replaced a slow WordPress site with 99 legacy URL redirects preserved so the existing search rankings carried over instead of dying in 404s.
Most roofing companies we talk to have already been pitched by a marketing agency with a glossy deck. Here is what we do differently and why it costs less.
By next storm season, you are the Stevens Point roofer that homeowners find before the first claim is filed. Storm-damage, full re-roof, repairs, and gutters: each is a page that pulls leads from the search that matches it. The customer comes in pre-educated about your warranty and the price range so the inspection meeting closes faster, with less pressure.
Week 1Material-and-town matrix approved, plus storm-response pages per service area.
Week 2Site live with storm-damage page front and center. SMS lead routing wired to your phone.
Month 3Ranking for storm-damage and insurance-claim searches in Stevens Point.
Month 6Inspection appointments booked through the site, not just referrals.
Month to month · Bring your domain · We build, host and own the site · Walk away whenever
For reference A full year of this is less than what most contractor-marketing agencies charge for the discovery deck.
Same price whether your site has 20 pages or 200. Hosting, updates, Google Business Profile, and the lead form all included. Nothing extra to bolt on, nothing metered, no surprise invoice when traffic grows.
What is in the $497: design, build, hosting, lead form, Google Business Profile management, monthly content updates, and the owner who built your site picking up the phone when you call. No middlemen, no per-page upcharges, no offshore subcontracting.
How it works: you are subscribing to the website, not buying it. We build it, host it, and keep adding to it every month, and it stays ours — that is why nothing is due up front and nothing ties you in. Your domain is yours and so is every lead it brings you. Cancel and the site comes down, and we point your domain wherever you say.
Built by Wayne Mortenson, Founder. Wisconsin.
Guarantee 30 days to walk away. Full refund, no friction, no exit interview. If the matrix is not bringing leads, it is on us.
Book a 30-minute call. We pull up your current site, your competitor's site, and Google Search results in Stevens Point side by side. You leave the call knowing what is costing you leads and what fixing it would look like. No deck, no upsell.
Flat $497 a month. No setup fee. No contract. Cancel any time. That covers the custom website, hosting, security, contact form, and monthly copy and search updates. Domain registration is included if you do not own one yet.
Usually one to two weeks from our first call. The last two sites we launched went live in 10 days and 6 days. Your Stevens Point site can be ranking the same week.
The owner. One studio in Wisconsin. No middlemen, no overseas teams, no offshore subcontracting. We work with US companies only. Stevens Point is one of 110 Wisconsin towns we cover, plus markets across the Upper Midwest.
No. We build roofing websites for roofing companies across Wisconsin including Plover, and Wisconsin Rapids. Every roofing company client we work with gets a page for every town they serve, not just the one they are based in.
You keep your domain and every lead the site captured. The website itself stays ours - it is a service we build, host, and run, not a file we hand over - so we take it offline and point your domain wherever you want. No exit fee. No fine print. Same policy for Stevens Point clients as anywhere else.
Nobody honest will promise you a Google ranking, and we will not either. What we promise is the work: a site built right, set up for local search from day one, with a real page for roofing website design in Stevens Point so you actually have a shot at ranking. That is more than most of your competitors have.
Stevens Point is the largest city in central Wisconsin and a service-business hub for the surrounding rural counties. Demand spans the city, the university area, and the broader Marshfield-Wausau corridor.
Stevens Point has two National Register historic districts and both hang off Main Street: the Mathias Mitchell Public Square-Main Street district, listed in 1986, and the Clark Street-Main Street district, listed in June 2021 with 119 contributing buildings and a period of significance running 1855 to 1965. That range is the point - Italianate, Queen Anne, Colonial Revival, Tudor Revival, Craftsman bungalows, and Prairie School sit on the same blocks, so a crew works original porches and siding profiles under a design review commission on one street and straight replacement two blocks over. Fifteen of Portage County's twenty-two National Register listings sit inside the city, and the 2011 intensive survey recommended four more districts, so the protected footprint here is growing, not shrinking.
Sentry Insurance is the anchor. It was founded in 1904 by members of the Wisconsin Retail Hardware Association as Hardware Mutual, landed in Stevens Point in 1912, and now keeps about 2,500 associates in the area across four offices out of roughly 6,500 nationwide, including a seven-story home office opened on the north side in 2019. Behind it: UW-Stevens Point, which enrolled 2,021 first-year students for 2025-26, its largest first-year class in forty years; Aspirus Stevens Point Hospital on Illinois Avenue, the former St. Michael's; and Worzalla, the book printer founded here in 1892, running around 340 people and bought by CJK Group in 2024. That is a salaried town, and salaried buyers compare written quotes instead of taking the first number offered.
The old money was pine. George Stevens set up a trading post at a bend in the Wisconsin River in 1838, the town took his name in 1858, and by 1876 Portage County held 25 sawmills and 16 shingle mills. The current money grows in what the glaciers left: the Central Sands, a sand and gravel outwash plain laid down more than 14,000 years ago, which makes Portage County first in Wisconsin for potatoes, processed snap beans, sweet corn, and peas, first in the state for market value of crops sold, and home to 766 high-capacity irrigation wells. That sand cuts both ways on exterior work - it drains fast, so slabs and footings that fail here failed on frost rather than standing water, which is why Wisconsin code puts footings a full 48 inches below grade.
The page you are reading is one of 21 service pages built for Stevens Point alone. Each one targets the specific search a buyer in this market actually types. That is the matrix at work, scaled to a single city.
Tell us about your business. We get back the same business day. No sales deck, no pressure. The owner who builds your site is the one who answers the phone.
30-minute call, no deck, no upsell. We look at your business, your market, and tell you straight whether the Bindingstone approach fits.