Bindingstone Engineers, not an agency.
Bindingstone WaaS · Built for US service businesses

You're working hard.
Why isn't your website?

Most service-business websites are brochures. Pretty. Quiet. Cost you four figures up front and then sit there. We build the other kind: a website that shows up when people search in every town you serve, catches their info, and puts the message in your inbox before they close the browser. Flat $497 a month. No setup fee. Cancel any time.

Book a free 30-minute call → See what you get

No deck, no high-pressure pitch. If we're not a fit, I'll tell you on the call.

Veteran owned and operated Based in Wisconsin No middlemen, no outsourcing We work with US companies only
If any of this sounds like you

Your website should be your best salesperson. Most of the time it's the worst.

Talk to ten service-business owners and nine will tell you some version of the same thing. You probably hear yourself in here.

You paid an agency $8,000 two years ago and your site still does not show up when people search for what you do.

The contact form sends you an email once a week, maybe. You have no idea where the other ones went.

You serve a dozen towns, but your site has one Service Area page that lists them all in a paragraph. Nobody finds you that way.

The agency put you on a "marketing retainer" and now you pay $1,500 a month for a PDF report you never read.

You cannot reach the person who actually built your site. Three names deep, somewhere overseas.

You know your competitors are not better than you. They are just easier to find.

The fix

One page per service. Per city. That you serve.

If you do 6 services across 12 towns, that's 72 pages of search real estate. Each one speaks to the homeowner in that specific town about that specific service. Each one ranks on its own. That is how local SEO works when it actually works.

A page for every service, in every town you cover all live, all ranking
Service
Hudson
River Falls
Eau Claire
Menomonie
Stillwater
Polyaspartic
page
page
page
page
page
Garage floor
page
page
page
page
page
Basement floor
page
page
page
page
page
Patio
page
page
page
page
page

Above: an actual page grid we built for a concrete coatings company. 6 services across 36 towns. 216 pages.

Fast

Loads in under a second

Every page, every device. People do not wait around for slow sites, and Google does not rank them. Yours will be quick.

Found

Built to rank in local search

The behind-the-scenes search work is done right before you ever see the site. You do not have to know what any of it means. It just works.

Catches leads

New message in your inbox in seconds

When a customer fills out the form, you get the email right away. No portal to log into. No app to remember to check.

Stays fresh

Monthly updates, no extra charges

New service? New town? A page that needs work? We handle it. Same $497, no surprise invoices.

Recent work

Two real sites we built last month.

Real client names. Real towns. Real numbers. Click through and look at them yourself.

All American Concrete Coatings · River Falls, WI

Concrete coatings company that needed a real online presence in every town they serve.

Dave was stuck with an old website nobody could update. We rebuilt the whole thing. Now he has a page for each of his services in every town across the Twin Cities and western Wisconsin. Adding a new town takes us minutes, not weeks.

235
pages, all live
<1s
to load any page
10 days
start to launch
allamericanconcretecoating.com →
Amber Miller Therapy · Superior, WI

Wisconsin therapist who needed to be found in every town she covers.

Amber sees clients in her Superior office and online across Wisconsin. We built her a page for each of her specialties in every town she serves, plus the simple contact form that sends new inquiries straight to her inbox. Google had her site in search results in two days.

1,103
pages, all live
2 days
to show up in Google
$0
setup fee
ambermillertherapy.com →
How we're different

What you'd pay an agency vs. what you pay us.

 
Typical agency
Bindingstone WaaS
Setup fee
$3,000 to $12,000
$0
Monthly
$800 to $2,500
$497 flat
Contract
12 month minimum
Month to month
Who builds it
Subcontracted, often overseas
Locally, here in Wisconsin
Pages on your site
One Service Area page
A page for every town you serve
Site speed
Slow, especially on phones
Loads in under a second
Edit turnaround
Two weeks, in the queue
Same day, most of the time
Pricing

One price. Everything included.

The way pricing should work: you know exactly what you pay, and you can leave whenever you want.

Bindingstone WaaS
$497 / month

No setup fee · Month to month, cancel anytime

  • A custom-designed website built for your business
  • A page for every service in every town you serve
  • Hosting, security, and fast loading anywhere in the country
  • Contact form that emails you the second a customer fills it out
  • Your domain set up and managed (or we register a new one)
  • Your Google Business listing set up and kept fresh each month
  • Copy and search updates every month, no extra charges
  • Direct line to the owner, the person who built your site
Book your free 30-minute call →
Compare: most agencies charge $3,000 to $12,000 up front, then $800 to $2,500 a month after that. Your first full year with us is $5,964 total.
Does $497 a month make sense?

Run the math on your own numbers.

Drop in your average job value and your typical closing rate. We will tell you how many leads a year of WaaS has to deliver before it pays for itself. Most service businesses break even in the first month.

2
leads per year to break even on $5,964 in WaaS cost
8.4x
return if WaaS brings you 10 leads in year one
2
leads in month one to pay back the full year up front

These numbers update as you type. The math: annual WaaS cost is $5,964 (12 × $497). Revenue per lead is (job value) × (closing rate). Break-even = annual cost ÷ revenue per lead.

Questions you should ask

Answers, straight.

What do I get for $497 a month?

A custom website designed for your business. A page for every service in every town you serve. Hosting, security, your contact form, and your Google Business listing handled. Plus copy and search updates every month. If you do not own a website name yet, we register one for you.

Is there a setup fee?

No. Flat $497 a month. No setup fee, no contract. Cancel any time. We do not bill the first month until your site is live and you have signed off.

How long until my site is live?

Usually one to two weeks from our first call. The last two we launched went live in 10 days and 6 days.

Who actually builds my site?

The owner. One studio in Wisconsin. No middlemen. No overseas teams. American built, veteran owned. We work with US companies only.

What if I cancel?

You keep your website name. We hand off the site files to you or shut it down, your call. No exit fee. No fine print.

Do you promise I will rank in Google?

Nobody honest will promise you a Google ranking, and we will not either. What we promise is the work: a site built right, set up for local search from day one, with a page in every town you serve so you actually have a shot at ranking everywhere.

Why does this cost less than the other guys?

Two reasons. First, we built our own system, so we are not starting from scratch on every site. Second, there are no middlemen taking a cut. The person you talk to is the person who builds and runs your site.

Want to see if this is a fit?

30-minute call, no deck, no upsell. I'll look at your current site, your market, and tell you honestly whether the WaaS approach makes sense for your business. If it doesn't, I'll say so.

Book the call →

Veteran owned and operated

The owner served. We hire the same way.

American built

No offshore subcontracting, ever.

Based in Wisconsin

Working with US service businesses, nationwide.

No middlemen

You talk to the person who builds it.