The Homeowner's Dog Just Escaped Again. They're Searching 'Fence Installer Near Me' Right Now.
A fence is one of the most visible purchases a homeowner makes. It sits on the property line for 20+ years, and every neighbor judges it. At $3,000 to $15,000, it's not an impulse buy. Homeowners compare materials, study styles, check HOA requirements, and request 3-5 quotes before choosing a fencing company.
Here's what kills you: Home Depot and Lowe's both offer fence installation now. They have professional landing pages, financing options, and brand recognition. You're competing against big-box retail and you're showing up with a Facebook page. Your craftsmanship is better, your prices might even be competitive — but if your online presence doesn't match, the homeowner never finds out.
The Problems We See
Home Depot's fence installation page outranks you for every fencing search in your city — Lowe's and Home Depot spend millions on SEO for 'fence installation [city].' Their pages look professional, offer financing, and appear on page one. You're invisible unless you have a real website with material pages, local content, and reviews that prove you're the better choice.
Homeowners request 5 fence quotes and pick the company with the best website — Fencing is one of the most comparison-shopped home services. The homeowner who requested your quote also requested 4 others. While they wait for callbacks, they visit each company's website. If yours doesn't exist or looks amateur, you're eliminated before you even give the quote.
You install beautiful cedar privacy fences and have zero photos online to prove it — Your crew builds clean, level, professionally finished fences every week. But the only evidence is driving past completed jobs. The fencing company with 50 project photos on their website looks more experienced than you — even if they've installed half as many fences.
One Privacy Fence Pays for 4 Years of a Bindingstone Subscription
- Chain Link Fence — $2,500 (payback: 2 years)
- Wood Privacy Fence — $5,000 (payback: 4 years)
- Ornamental Iron Fence — $10,000 (payback: 8+ years)
See a Live Demo
Greenstone Landscaping (Portland, OR) is a real site we built using this template.
Every Fencing Companies Job Includes
Fence Style Visualizer by Material
Galleries organized by material and style — cedar privacy, vinyl ranch rail, ornamental aluminum, chain link with privacy slats. Homeowners deciding between materials spend 20+ minutes on sites that show the options clearly.
HOA & Permit Guidance Pages
Content covering HOA fence restrictions, city permit requirements, setback rules, and height limits for your service area. This is the first thing homeowners Google before buying a fence — be the answer.
Property Line & Survey Assistance
Content explaining property line rules, shared fence responsibilities, and survey requirements. Every fence installation starts with 'where exactly is my property line?' — your site should address it.
Wood vs. Vinyl vs. Aluminum Comparison
Detailed comparison pages with photos, lifespan, maintenance requirements, and cost-per-linear-foot. This is the research homeowners do for 2 weeks before requesting quotes. Be the site they keep coming back to.
Commercial & Agricultural Fencing Page
A page targeting property managers, farms, ranches, and commercial properties. Chain link, barbed wire, horse fencing, and security fencing for commercial clients who spend $10,000-$50,000 per project.
Gate & Access Control Solutions
Dedicated page for driveway gates, automatic openers, keypad access, and custom gate designs. Gates are the highest-margin add-on in fencing — a $3,000 gate on a $5,000 fence job is common.
Fence Repair & Replacement Pages
Dedicated pages for storm damage repair, post replacement, leaning fence correction, and board replacement. Lower-ticket work ($500-$2,000) that fills schedule gaps and often leads to full replacement quotes.
Big-Box Competitor Differentiation
Content that positions your company against Home Depot and Lowe's installation services — custom design, local crews, direct communication, warranty backed by a local business. The homeowner needs a reason to call you instead.
Linear Foot Pricing Transparency
General pricing ranges by material and fence height. Homeowners searching 'how much does a wood fence cost' are pre-qualified leads. Answer their question on your site and they'll request a quote from you, not the next result.
flat rate — no setup fees, no contracts
- Custom design for your trade
- Mobile responsive
- Hosting & SSL included
- SEO optimization
- Blog with original content
- Ongoing support
- No setup fees
- No contracts
Ready to Get Started?
We Build, Host, and Run the Website. You Run the Business.