Q: How is this different from agencies like Scorpion or PatientPop?

Three key differences. Price: Scorpion charges $3,000–$10,000 per month. PatientPop and similar industry-SaaS vendors charge $500–$2,000 per month. Bindingstone is a flat $149 per month. Exit terms: They use proprietary platforms, so if you leave, you lose the site entirely. Bindingstone is month-to-month with a 30-day grace period on cancel; your domain, content, photos, and brand assets are yours from day one and stay with you. Contracts: They require 12–24 month contracts. We don't require any.

Question 1

How much does a Bindingstone website cost?

Accepted Answer

One flat rate of $149 per month. That covers custom design and code, hosting, SSL, SEO, content, a blog, ongoing updates, and real-person support. No setup fees, no contracts, no hidden upsells. Cancel anytime.

Question 2

How long does it take to build the site?

Accepted Answer

About two weeks from intake form to a live, public-facing site. Some builds are faster depending on complexity and how quickly we get your photos and copy. Your first payment doesn't hit until the site goes live — if it takes us an extra week, it costs you nothing.

Question 3

Is there a free trial?

Accepted Answer

Think of it as a build window rather than a trial: you fill out the intake form at no cost, we design and build the site, and your first $149 payment hits on the day the site goes live. If you decide not to launch, you pay nothing. No setup fees, no deposits.

Question 4

Is there a contract?

Accepted Answer

No. The subscription is month-to-month, and you can cancel anytime with a single email. No cancellation fees, no 30-day notice period. Compare that to Scorpion, PatientPop, or FindLaw, where contracts run 12 to 24 months and you lose the entire site on cancellation.

Question 5

What happens if I cancel?

Accepted Answer

Send one email and the subscription ends. Your site stays live for a 30-day grace period so you can transition to whatever comes next. Your domain, your logo, your brand assets, your photos, and your written content are always yours — we never hold those hostage. The codebase stays with us, but everything you brought to the relationship walks out with you on a predictable timeline.

Question 6

Do I own my website?

Accepted Answer

Your domain, logo, brand assets, photography, and written content are always yours — from day one, regardless of whether you stay a subscriber. Under the $149/month subscription, the website design and source code are licensed to you for as long as you're a subscriber; we handle all the hosting, maintenance, and updates. If you cancel, the site stays live for a 30-day grace period and you walk away with your domain, content, and brand intact so you can rebuild elsewhere on your own schedule.

Question 7

What if I need changes after the site launches?

Accepted Answer

Email us. Content updates — text changes, new photos, adding a service page, seasonal promotions — are all included in the $149/month. Most requests are handled same-day. No hourly billing, no surprise invoices, no tiers to upgrade to.

Question 8

What if I need something not included in the subscription?

Accepted Answer

Talk to us. We build custom automations, integrations, and internal tools on top of the website. Small additions are often included at no extra cost. Larger engineering projects are quoted flat-rate upfront, so you see the price before any code is written. No hourly billing, no surprise invoices.

Question 9

How is this different from Squarespace or Wix?

Accepted Answer

Squarespace and Wix are DIY template builders. You pay $16–$49 a month and you do all the work yourself — pick a template, write your own copy, configure your own SEO, troubleshoot your own mobile layouts, and fight with the form plugin every time it breaks. We build every site from scratch in custom code, tailored to your industry, and it scores 95–100 on Google PageSpeed while most template sites sit in the 40–65 range. You fill out one form and we handle the rest.

Question 10

How is this different from agencies like Scorpion or PatientPop?

Accepted Answer

Three key differences. Price: Scorpion charges $3,000–$10,000 per month. PatientPop and similar industry-SaaS vendors charge $500–$2,000 per month. Bindingstone is a flat $149 per month. Exit terms: They use proprietary platforms, so if you leave, you lose the site entirely. Bindingstone is month-to-month with a 30-day grace period on cancel; your domain, content, photos, and brand assets are yours from day one and stay with you. Contracts: They require 12–24 month contracts. We don't require any.

Question 11

Why is Bindingstone so much cheaper than the alternatives?

Accepted Answer

Because the alternatives are overbuilt sales organizations with massive overhead. Scorpion has hundreds of account managers, offshore teams, and a national sales force. An agency has project managers, designers, developers, and a markup for each. We're software engineers doing the work ourselves, in-house, with no outsourcing and no middle layer. Same custom code, same quality, dramatically lower operating cost — which is why $149 is a sustainable number for us and a ridiculous deal for you.

Question 12

Are you software engineers or a web design agency?

Accepted Answer

Software engineers. We write code for a living. Websites are the entry point — the rest of the business is custom automations, integrations, internal tools, and AI-powered features. Most "web guys" are designers leaning on WordPress, Wix, or Squarespace. We're different because we can build anything you'd ask a real software team to build. Start with a website, and when you realize you also need a lead-alert text, a job-to-invoice automation, or a Google Calendar sync, the team is already on retainer.

Question 13

Can I see examples of your work?

Accepted Answer

Absolutely. The services page has working sites across multiple industries. Every example is hosted, fully functional, and click-through audit-able — run any of them through Google PageSpeed, open them on your phone, or inspect the schema markup. That's the exact quality level we build for subscribers.

Question 14

What about hosting and domains?

Accepted Answer

Hosting, SSL, CDN, and DNS are all included in the $149/month. We help you register a new domain or transfer an existing one and walk you through nameserver setup. Domain registration itself runs about $12–$15 a year through your preferred registrar — that's the only cost not included in the subscription. Your domain is always registered in your name. We never own or hold domains.

Question 15

What is AEO and why does it matter?

Accepted Answer

AEO (Answer Engine Optimization) is SEO for AI. It's how we get your site cited in ChatGPT, Perplexity, Google AI Overviews, and Claude answers when prospects ask questions like "best plumber near me" or "how much does a roof replacement cost in [city]?" Most agencies don't know what AEO is yet, and the ones that do charge $500+ per month extra for it. We build it into every site from day one: schema markup, structured content, llms.txt, and answer-first page architecture. It's included at no extra cost.

Question 16

Is the site HIPAA-compliant?

Accepted Answer

Our standard contact forms are designed to be HIPAA-safe — they collect only name, phone, email, and visit reason. They don't collect medical history, diagnoses, or protected health information, and all forms use SSL encryption. For full HIPAA-compliant patient intake, we recommend integrating your existing EHR system (athenahealth, Dentrix, etc.) rather than collecting health data through the website directly.

Question 17

Do you integrate with my scheduling system?

Accepted Answer

Yes. We embed your existing scheduling widget — NexHealth, Zocdoc, Calendly, SimplePractice, Housecall Pro, Jobber, or whatever you use — directly into the website. We don't try to replace your scheduling system; we make it work beautifully where prospects actually book from.

Question 18

Do you work with businesses outside the listed industries?

Accepted Answer

Yes. The site lists trades, professional services, and healthcare because that's our core focus, but we've built for chiropractors, therapists, veterinarians, architects, coaches, and other service businesses too. If your business serves local customers and needs a site that generates leads, we can build it. Contact us to talk through your specifics.

Question 19

Do you offer annual payment discounts?

Accepted Answer

Not yet, but ask us. We'd rather have a long-term subscriber at a fair monthly rate than nickel-and-dime up front. If an annual prepay works better for your business, we're open to the conversation.

Custom Websites for HVAC Contractors

It's the First 100-Degree Day of Summer. Your Phone Should Be Ringing Off the Hook.

The Problems We See

One System Install Pays for 10 Years of a Bindingstone Subscription

See a Live Demo

Every HVAC Contractors Job Includes

Seasonal Service Switcher

AC Emergency & Same-Day Repair Page

Maintenance Plan Sales Page

Equipment Brand Comparison Pages

Financing & Rebate Information

Zip Code-Level Service Area Pages

System Replacement vs. Repair Guide

Indoor Air Quality Upsell Pages

Post-Install Review Request Integration

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