The Homeowner Next Door Just Spent $15,000 on a Patio. They Found Their Landscaper on Google.
Your best project is sitting three blocks away — a $15,000 paver patio with a fire pit, retaining walls, and professional plantings. Every neighbor who sees it wants the same thing. But when they search 'landscaper near me' or 'patio installer [city],' they don't find you. They find the company with a website full of portfolio photos, detailed service pages, and 80 Google reviews.
Landscaping is the most visual trade there is. Your work literally transforms properties. But if your portfolio lives on your phone's camera roll instead of a professional website, you're invisible to the 90% of homeowners who start their contractor search online.
The Problems We See
Your $20,000 outdoor kitchen projects are invisible to every homeowner who didn't drive past them — You've built stunning patios, retaining walls, and outdoor living spaces. But your portfolio lives on your phone. The landscaper with a website full of organized, high-quality project photos lands the high-value design-build work while you get calls for $200 mowing jobs.
You're mowing lawns all summer but not landing the $10K+ hardscaping projects — Without dedicated hardscaping pages — pavers, retaining walls, fire pits, outdoor kitchens — homeowners don't know you do that work. They search 'patio installer [city]' and find the guy who has a page for it. You never entered the conversation.
December through March is a cash flow desert because you're not selling maintenance contracts online — The landscapers who survive winter are the ones with 200+ maintenance contracts. If your website doesn't have a maintenance plan page with pricing and a signup form, you're only selling those contracts through door-to-door conversations.
One Hardscaping Project Pays for 4 Years of a Bindingstone Subscription
- Seasonal Maintenance Contract — $2,400 (payback: 2 years)
- Patio or Retaining Wall — $5,000 (payback: 4 years)
- Full Landscape Design & Install — $15,000 (payback: 12+ years)
See a Live Demo
Greenstone Landscaping (Portland, OR) is a real site we built using this template.
Every Landscapers Job Includes
Portfolio Gallery Organized by Project Type
Filterable galleries for patios, retaining walls, outdoor kitchens, plantings, and lighting — not just a random pile of photos. Homeowners browsing for patio ideas spend 4x longer on organized galleries.
Hardscape vs. Softscape Service Split
Dedicated pages separating hardscaping (pavers, retaining walls, fire pits) from softscaping (plantings, sod, gardens). The homeowner wanting a $15,000 patio has different needs than the one wanting weekly mowing.
Outdoor Living Design Pages
Dedicated pages for outdoor kitchens, fire pits, pergolas, and water features. These $10,000-$30,000 projects are the highest-margin work you do — and homeowners search for them by name.
Seasonal Service Calendar
Spring cleanup, summer maintenance, fall leaf removal, and winter snow pages that rotate with the seasons. Each page targets the exact search homeowners make that month — 'spring cleanup service [city]' in March, 'leaf removal [city]' in October.
3D Render & Design Visualization
A section showcasing your design process — 3D renders, concept drawings, and the finished result side-by-side. This positions you as a landscape designer, not just a lawn crew, and justifies premium pricing.
Irrigation & Drainage Pages
Dedicated pages for sprinkler system installation, drip irrigation, French drains, and grading. These technical services are highly searched and rarely well-covered by competitor websites.
Neighborhood Portfolio Spotlight
Service area pages featuring completed projects in that neighborhood. 'We just completed this patio in Lakewood' hits differently than a generic service area page. Homeowners want to see work done on their street.
Maintenance Contract Promotion
A dedicated page for weekly/biweekly maintenance packages with pricing tiers, included services, and an enrollment form. Recurring maintenance revenue stabilizes your cash flow during the off-season.
Project Budget Estimator Content
Pages covering 'how much does a patio cost in [city]' and 'landscaping budget guide.' These pages rank for the exact phrases homeowners type when they start planning — and put your company at the top of their list before they request a single quote.
flat rate — no setup fees, no contracts
- Custom design for your trade
- Mobile responsive
- Hosting & SSL included
- SEO optimization
- Blog with original content
- Ongoing support
- No setup fees
- No contracts
Ready to Get Started?
We Build, Host, and Run the Website. You Run the Business.