She Just Found Termite Mud Tubes in the Basement. She's Not Comparing Prices. She's Calling the First Pro She Finds.
There are two types of pest control customers. The first just found something horrifying — termite damage, a rat in the kitchen, bed bugs in the guest room — and they want it gone immediately. They're calling the first company that shows up on Google with a real website and real reviews. The second is a homeowner who wants quarterly treatments to prevent those problems. Both of them start on Google.
Here's what most pest control companies miss: the termite customer is worth $1,500 today. But the quarterly prevention customer is worth $600/year for 10+ years. That's $6,000 in lifetime value — and your website is where you sell both the emergency fix and the ongoing plan that keeps them as a customer for a decade.
The Problems We See
Terminix and Orkin spend $200M/year on marketing. You're competing with a Facebook page. — National pest control chains dominate Google Ads, TV, and direct mail. You can't outspend them. But you can outrank them locally with pest-specific pages, local reviews, and neighborhood-level content that their corporate websites will never build.
You're doing one-time treatments when you should be selling $600/year quarterly plans — Every one-time pest call is a missed opportunity to sell a recurring service plan. Without a dedicated maintenance plan page on your website, you're only selling plans face-to-face at the end of a service call — missing the homeowners who want to sign up before you even arrive.
Termites, bed bugs, and roaches generate panic searches — and you're not showing up for any of them — When a homeowner finds termite damage, they don't comparison shop. They call the first company that appears professional and available. Without pest-specific landing pages targeting 'termite treatment [city]' and 'bed bug exterminator [city],' those high-value emergency leads go to whoever is visible.
One Termite Treatment Pays for A Full Year of a Bindingstone Subscription
- General Pest Treatment — $300 (payback: 3 months)
- Termite Treatment — $1,500 (payback: 15 months)
- Annual Service Contract — $600/year (payback: 6 months)
See a Live Demo
AirFlow HVAC (Nashville, TN) is a real site we built using this template.
Every Pest Control Companies Job Includes
Pest Identification Guide Pages
Dedicated pages with photos for termites, roaches, bed bugs, carpenter ants, mice, rats, and mosquitoes. The homeowner typing 'what does a termite look like' is 24 hours from calling an exterminator. Be the site that educates them and captures the lead.
Quarterly Treatment Plan Sales Page
A dedicated page selling your recurring service plan — what's included, pricing tiers, what pests are covered, and a signup form. This single page is your #1 tool for building predictable monthly revenue.
Termite-Specific Landing Page
A dedicated termite page with inspection scheduling, treatment methods (Termidor, Sentricon), and real-estate transaction inspection info. Termite work is your highest-ticket service ($1,500-$3,000) and deserves its own page.
Bed Bug Treatment Page
A dedicated bed bug page with heat treatment vs. chemical treatment comparison, preparation instructions, and pricing. Bed bug searches are panic searches — the conversion rate on a good bed bug page is 15-20%.
Eco-Friendly & Pet-Safe Treatment Display
Prominent messaging about your green treatment options, pet-safe products, and IPM approach. The fastest-growing segment of pest control customers specifically searches for 'pet-safe pest control near me.'
Real Estate Inspection (WDI/WDO) Page
A dedicated page for wood-destroying insect inspections for real estate transactions. Realtors and title companies need a reliable inspection company on speed dial — this page gets you on their list.
Seasonal Pest Activity Calendar
Content mapping which pests are active each month in your region — ant season, mosquito season, rodent season. Each month's content targets the searches homeowners are making that exact week.
National Brand Differentiator Content
Content positioning your local company against Terminix, Orkin, and Aptive — local technicians who know your area vs. revolving-door employees following a corporate script. Local pest companies close at 2x the rate of nationals.
Pest Prevention Blog That Drives Organic Leads
Content answering 'how to get rid of ants,' 'signs of termites,' and 'mouse in house what to do.' These posts attract thousands of monthly visitors and convert 2-5% into service calls — without paying for a single ad.
flat rate — no setup fees, no contracts
- Custom design for your trade
- Mobile responsive
- Hosting & SSL included
- SEO optimization
- Blog with original content
- Ongoing support
- No setup fees
- No contracts
Ready to Get Started?
We Build, Host, and Run the Website. You Run the Business.