A Homeowner Just Ripped Up Their Carpet. They're Staring at a Bare Subfloor and Googling You.
New flooring changes everything about a home. It's the surface you touch with every step, the backdrop for every room, and a $5,000-$12,000 decision homeowners research obsessively. They're comparing hardwood to LVP, reading about waterproof options for the basement, and asking 'what flooring is best for dogs?' — all before they call a single installer.
Here's the problem: Lumber Liquidators, Floor & Decor, and every big-box store have professional flooring pages with comparison guides, installation galleries, and financing options. If your website can't compete with their content, you're invisible to the homeowner who's already decided to buy — they just haven't decided from whom.
The Problems We See
Floor & Decor and Lumber Liquidators rank #1 for every flooring search in your market — Big-box retailers have 500-page websites with comparison guides, product pages, and installation galleries. You have a Facebook page. Until your website matches their content depth at the local level, homeowners will find them first and buy from them.
Homeowners are choosing LVP over hardwood and your website doesn't even mention LVP — LVP/SPC is now the #1 selling flooring category in America. If your website still leads with hardwood and doesn't have a dedicated luxury vinyl page, you're invisible to the majority of today's flooring buyers.
You're losing $8,000 whole-home flooring jobs to the installer who looks more professional online — The homeowner requested 3 quotes. While waiting, they checked each company's website. One had installed photos organized by room type, material guides, and 90 reviews. Yours had a phone number and a logo. The decision was made before the quote meeting.
One Flooring Project Pays for 5 Years of a Bindingstone Subscription
- Single Room Flooring — $2,000 (payback: 20 months)
- Whole-Home Flooring — $8,000 (payback: 6+ years)
- Commercial Flooring Project — $20,000 (payback: 16+ years)
See a Live Demo
Summit Plumbing Co. (Denver, CO) is a real site we built using this template.
Every Flooring Companies Job Includes
Material Showroom Pages
Dedicated pages for hardwood, LVP/SPC, tile, carpet, and laminate — each with installed photos, pros/cons, and price ranges. Your website is your 24/7 showroom for homeowners who browse at 10pm.
Room-Type Installation Gallery
Photos organized by room — kitchens (waterproof options), basements (moisture-resistant), living rooms (hardwood), bathrooms (tile). Homeowners think in rooms, not materials. Show them what their room could look like.
LVP vs. Hardwood Comparison Content
The most searched flooring question in America: 'is LVP as good as hardwood?' A detailed comparison page with your professional opinion attracts thousands of monthly searches from homeowners ready to buy.
Brand & Product Line Pages
Pages for Shaw, Mohawk, COREtec, Mannington — the brands you install. Homeowners who've already chosen a brand and search 'Shaw flooring installer near me' are ready to schedule. Capture those searches.
Subfloor Prep & Installation Process
Content explaining moisture testing, subfloor leveling, underlayment, and acclimation. This is what separates your $8/sq ft installation from the $4 handyman special — and what justifies your pricing.
Commercial Flooring Portfolio
A dedicated section for commercial projects — offices, retail, restaurants, medical facilities. Commercial flooring projects run $20,000-$100,000 and the decision-makers all search online for installers.
Pet & Water-Resistant Flooring Guide
Content targeting 'best flooring for dogs,' 'waterproof flooring for basement,' and 'kid-proof flooring.' These searches are made by homeowners with specific needs who will pay premium for the right recommendation.
Big-Box Store Differentiator Content
Content explaining why hiring a dedicated flooring company beats Lowe's or Home Depot installation — experienced installers, not subcontracted day labor; warranty backed by a local business; custom transitions and trim work.
Financing & Per-Square-Foot Pricing
Transparent pricing ranges by material and financing options (12 months same-as-cash, etc.). The homeowner Googling 'how much does hardwood flooring cost to install' is your most qualified lead.
flat rate — no setup fees, no contracts
- Custom design for your trade
- Mobile responsive
- Hosting & SSL included
- SEO optimization
- Blog with original content
- Ongoing support
- No setup fees
- No contracts
Ready to Get Started?
We Build, Host, and Run the Website. You Run the Business.