A Brick Wall Built in 1890 Still Stands. A Website Built in 2024 Hasn't Aged a Day.
There are fewer skilled masons working today than at any point in the last century. The trade is aging out, and homeowners know it. Finding a mason who can repoint a 100-year-old chimney, lay a natural stone wall that won't shift in 5 years, or build a brick fireplace that actually draws properly — that's not easy. The masons who can do this work are booked months in advance.
The problem isn't demand. It's discovery. Homeowners who need a mason are willing to wait 3-6 months for the right one. But they can't hire you if they can't find you. And right now, when they search 'mason near me' or 'brick repair [city],' your competitors with websites show up. You don't.
The Problems We See
You're one of 3 skilled masons in your county and homeowners can't find any of you online — The demand for quality masonry outstrips supply by 10:1 in most markets. But homeowners searching 'mason near me' find general contractors who subcontract masonry to day laborers. Your website puts you directly in front of homeowners willing to wait for quality.
A landscape company is charging $15,000 for retaining walls your crew would build twice as well — Landscapers install segmental block walls and call it masonry. When those walls lean in 5 years, the homeowner wishes they'd hired a real mason. Your website with proper wall engineering content, drainage details, and 20-year portfolio proves the difference.
Your best work is on 100-year-old buildings that nobody photographs — Tuckpointing, repointing, and mortar matching on historic buildings is invisible work done right. Without a portfolio showing your restoration projects — before, during, and after — homeowners can't see the skill that goes into preservation masonry.
One Stone Project Pays for 5+ Years of a Bindingstone Subscription
- Chimney Repair — $2,000 (payback: 20 months)
- Stone Retaining Wall — $6,000 (payback: 5 years)
- Brick or Stone Facade — $15,000 (payback: 12+ years)
See a Live Demo
Ridgeline Roofing (Austin, TX) is a real site we built using this template.
Every Masonry Contractors Job Includes
Historic Restoration Portfolio
A dedicated gallery for tuckpointing, brick repointing, and historic mortar matching on pre-war buildings. This is the highest-skill masonry work and the most searched by homeowners with older homes.
Stone Selection & Material Guide
Pages showcasing natural stone types — bluestone, flagstone, fieldstone, limestone, granite — with installed photos and best-use recommendations. The homeowner choosing between $8/sq ft bluestone and $20/sq ft granite needs this comparison.
Chimney Repair & Rebuild Page
A dedicated chimney page covering repointing, crown repair, flashing, rebuilding above the roofline, and liner installation. Chimney searches spike every fall — this page generates consistent seasonal leads.
Retaining Wall Engineering Content
Content covering wall height limits, drainage requirements, geogrid reinforcement, and permit requirements. A mason who explains the engineering behind a retaining wall wins the $15,000 project over the landscape crew that doesn't.
Outdoor Fireplace & Pizza Oven Gallery
Showcase your highest-margin work — outdoor fireplaces ($5,000-$15,000), pizza ovens ($3,000-$8,000), and fire pits. These Instagram-worthy projects attract the premium homeowners who value craftsmanship over cost.
Residential vs. Commercial Split
Separate sections for homeowners and commercial clients. Property managers needing parking garage repairs, building facade restoration, or loading dock concrete have different needs and different budgets.
Artisan Craftsmanship Positioning
Content that positions your work as craft, not commodity. The difference between a mason and a brick layer is 20 years of skill — your website should communicate that distinction to justify premium pricing.
Builder & Architect Referral Page
A page targeting builders and architects who need a reliable masonry subcontractor. These relationships generate consistent, high-volume work — a single builder can send you $100K+/year in projects.
Masonry Restoration vs. Replacement Guide
Content helping homeowners decide between repairing existing masonry or replacing it. The homeowner with a crumbling chimney needs to know if it can be repointed ($2,000) or needs rebuilding ($8,000). This page captures both searches.
flat rate — no setup fees, no contracts
- Custom design for your trade
- Mobile responsive
- Hosting & SSL included
- SEO optimization
- Blog with original content
- Ongoing support
- No setup fees
- No contracts
Ready to Get Started?
We Build, Host, and Run the Website. You Run the Business.