Your Website Is Probably Losing You Customers. Find Out Why, Free.
We design, code, host, and maintain custom websites for local businesses — $149 a month, everything included. You stay focused on the work you do best; we handle the rest and loop you in by phone, text, or email when we need a detail. Before you think about us, run a free audit on what you've got now — the report shows exactly where you're leaking leads.
Already know you want it? Start my $149/month site →
Where Are Your Customers Actually Searching? It's Not Just Google.
And most local business websites are completely invisible to it. Here's what that looks like — and why it should terrify anyone still relying on page-one Google rankings.
Customer types a query. Gets ten links.
For 20 years, the game was ranking in the top 3–5 links on Google. Even #5 still got clicks. It was crowded, but there was room.
Customer asks an AI. Gets one answer.
ChatGPT, Perplexity, Google AI Overviews, and Claude recommend one business, maybe two. There is no "#5 in the AI answer." You're cited, or you don't exist.
If AI doesn't cite you, you don't exist.
Making sure AI can find, understand, and recommend your business is called Answer Engine Optimization (AEO). It requires specific technical things — structured data, llms.txt, answer-first content, entity clarity — that 99% of local business websites don't have. We build every Bindingstone site with AEO baked in from day one.
Free. Real browser scan. PDF report in your inbox in minutes.
You Didn't Start a Business to Fight With a Website
AEO invisibility is one problem. Here are the other ones you're probably already living with — the everyday pain of running a trade or practice with a website nobody built for you.
DIY builders promise simplicity and hand you hours of homework: pick a template, write your own copy, learn SEO, fight with mobile layouts, retry the form plugin, and do it all again next month when something breaks.
Agencies charge $5,000 upfront for a site that goes stale the day it ships. The worst offenders — Scorpion, PatientPop, FindLaw — charge $500 to $2,000 a month and lock you in for two years.
The way it usually goes:
- Paid thousands for a site that doesn't generate a single lead
- The "web guy" disappeared and nobody can update the hours
- Slow on phones. 60% of mobile visitors leave before it loads
- Locked into a $500+/month contract with no exit
- Losing jobs to competitors who show up on Google first
- The site looks like it was built in 2012 — and customers notice
One Form. Two Weeks. Live Site.
No discovery calls. No meetings. No revision cycles. Fill out a 5-minute form and we build the whole thing.
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01Fill Out One Form5 minutes. Business name, what you do, your colors, any photos you have. That's the entire ask on your side.
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02We Design & Build ItCustom code, built by engineers, tailored to your industry. Every page, every word, every pixel — in-house.
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03Domain & LaunchWe handle hosting, SSL, DNS, and the launch. You review, we tweak, we flip it live.
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04Get Back to WorkUpdates, SEO, support, changes — all included, forever. Just send an email when you need something.
We're Software Engineers. Not a Web Shop.
Most "web guys" are designers leaning on WordPress, Wix, or Squarespace. We write software for a living. Same price range. Radically different outcome.
Template & Builder
Visitors wait, get frustrated, and leave before the page finishes loading. AI search engines can't parse the structure. Google drops it past page two. The phone doesn't ring.
Custom Code
Pages render before your visitor blinks. Schema markup tells AI exactly what you do and where. Google rewards the speed with higher rankings. The phone actually rings.
Live sites. Real owners. Measurable proof.
Every site we ship is real, working, and owned by the person running the business. Run Lighthouse yourself — the numbers are the pitch.
How Bindingstone Compares to Every Other Option
Not the cheapest. Not the most expensive. The best value, by a wide margin — and we'll show the math.
| Bindingstone | Wix / Squarespace | Scorpion / PatientPop | Local Agency | |
|---|---|---|---|---|
| Monthly Cost | $149 | $16–49 + your time | $500–10,000+ | $0 (one-time $5K+) |
| Custom Design | ✓ Unique to you | Templates | Semi-custom | ✓ Custom |
| Who Builds It | We do — 100% | You (DIY) | They do | They do |
| PageSpeed Score | 95–100 | 40–65 | 50–70 | Varies wildly |
| Content Written | ✓ Included | You write it | Extra cost | Extra cost |
| SEO & Blog | ✓ 10+ articles | You write it | Extra tier | Extra retainer |
| Automations | ✓ Available | Zapier ($20+/mo) | Limited | Not offered |
| AI Search (AEO) | ✓ Included | Not available | $500+/mo extra | $500+/mo extra |
| Contracts | None | None | 12–24 months | Per project |
| Your Effort | 5-minute form | Hours of DIY | Meetings & revisions | Weeks of meetings |
| Ongoing Support | ✓ Included | Email only | Included | Hourly retainer |
Is $149/month actually a lot?
Less than a cup of coffee. For a custom-coded site that design agencies charge $5,000 to $15,000 to build and then nickel-and-dime you to maintain.
upfront, then $50–$150/mo retainer
You pay for years before the site ships
per month, 12–24 month contract
Locked in. No exit.
per month, you do all the work
Your nights and weekends
per month, everything included
No contract. Cancel anytime.
One Plan. Everything Included.
One flat rate covers design, development, hosting, SEO, content, and ongoing support. Need automations, integrations, or custom tools on top of the website? We build those too — flat-fee, scoped and quoted up front.
- Custom design & code
- Mobile responsive
- Hosting & SSL
- SEO & schema markup
- Blog with original content
- AI search optimization (AEO)
- Instant lead alerts by email
- Ongoing updates & support
- No setup fees, no contracts
- Cancel anytime
flat rate — no setup fees, no contracts
First payment when your site goes live
Get StartedHere's the Deal. In Plain English.
No contracts. No setup fees. No lock-in. First payment hits when the site goes live, and you can cancel any month with a single email. Compare that to Scorpion ($500–$2,000/month, 12–24 month contract, lose everything on cancel).
Start Here
Not sure which? Start with the audit. It's free, takes two minutes, and you'll know exactly what you need before you spend a dollar.