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Do directory listings help me show up on Google?

A little, and only the first handful. What helps is that your business name, address and phone number match everywhere they appear, which makes it easy for a search engine to tell that all those mentions are one company. Doing the main ones by hand is an afternoon. Being on five hundred sites does nothing the first ten didn't.

What they're for

A mention of your business on another site, with the same name, address and phone number, is a small vote that the business is real and is where it says it is. Search engines line these up across the web.

It matters most for a business that's new or not widely known, which is most contractors under a few years old. Once your name is well established, another listing on another site adds almost nothing.

The short list, done once

Your Google Business Profile first, then the other big map and search platforms, then your state or trade license listing, your supplier's find-a-dealer page, your chamber of commerce, and the neighborhood app people in your towns use.

That's an afternoon of typing, and then it's done. Put the exact same name, address and phone number into every one, from a note you keep, so nothing drifts.

Where you have a choice, the local ones beat the national ones. A page on your county association's site is worth more than a profile on a directory nobody in your town has heard of.

What to refuse

A monthly service to keep your listings in sync. It's an afternoon of work sold as a subscription, and the sync usually means the service owns the listings, so canceling can revert them.

Submission blasts to hundreds of sites. Google's spam policy names low-quality directory links and automated link-building services directly, so you'd be paying for something Google wrote a rule against.

What it can't do

It can't put you on a town's list. Being in fifty directories doesn't put a page about your work in that town on your own website, and that page is the thing a town search is choosing between.

This is the mix-up worth being clear about, because it's what gets sold. Listings help machines agree that you exist. Pages are what get you found for the work.

One customer's before and after

A concrete coating company

River Falls, Wisconsin. Same 81 days before and after we rebuilt their site.

more often on Google
3,864 to 22,885
5.9x
more visits from Google
106 to 284
2.7x
Towns they show up in
Wisconsin and Minnesota
27

What this means for you

Write your business name, address and phone number in a note exactly as they should appear everywhere, then search your business name and check the first two pages of results against it. Fix whatever disagrees, starting with your Google listing, and then leave the whole subject alone.

Bindingstone lines your site and your Google listing up so they say the same thing, and puts the effort into the pages for each job in each town, which is the part a listing can't do.

Ready to show up in every town you work in?

Your site can be live in about ten days. After that, the towns you drive to can find you.