Skip to content

Learn

How do I get a new page on Google?

Three things, and the first one matters most: a link to the new page from a page Google already knows about, a sitemap listing it, and time. Google finds pages by following links, so a page nothing links to is a page it has little reason to fetch. Everything sold as a shortcut past this either does nothing or does something else.

The sitemap, and where it goes

A sitemap is a file listing every page on your site. Put its address in your robots.txt file and submit it once in Google Search Console. That's the whole job, and once it's done you don't resubmit it every time you add a page.

The old trick of pinging Google to say the sitemap changed doesn't work anymore. Google retired that endpoint in 2023 and said so in writing. If a tool in your stack still does it, it's talking to nothing.

Time, and what nobody can tell you

A brand new site with no history takes longer than an established one, and there's no published number for how long. Google doesn't give one, and any company that gives you a date made it up.

What you can do is watch instead of guess. Search Console's page indexing report tells you which pages Google has, which it has seen and skipped, and which it hasn't fetched. That report is the answer to the question, updated for your own site.

The shortcuts, and what they really do

Google's Indexing API only supports job postings and livestream pages. Sending it your service pages returns a success message that means the request arrived, not that anything got indexed. Services selling instant indexing are selling that receipt.

The Request Indexing button in Search Console is fine for one page you just fixed. It isn't a way to push a few hundred pages, it confers no importance on a page, and using it in bulk changes nothing about what Google decides to keep.

One customer's before and after

A concrete coating company

River Falls, Wisconsin. Same 81 days before and after we rebuilt their site.

more often on Google
3,864 to 22,885
5.9x
more visits from Google
106 to 284
2.7x
Towns they show up in
Wisconsin and Minnesota
27

What this means for you

Open Search Console and read the page indexing report before you buy anything. It tells you whether your pages are found, fetched or skipped, and each of those three has a different fix. Then make sure a person can click from your home page to any page on your site in three clicks.

Bindingstone handles all of this as part of the monthly service, so the pages get built, linked and listed without you touching Search Console, and you get told what Google has.

Ready to show up in every town you work in?

Your site can be live in about ten days. After that, the towns you drive to can find you.