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What do I do about a bad review?

Answer it within a day or two, in public, calmly, with the specifics. Google takes a review down only when it breaks its content rules, and a customer being unhappy isn't a breach, so the reply is the part you control. Prospects read the one star and then read what you said back, and the reply is what they judge you on.

Why the reply matters more than the review

Nobody expects a perfect record from a trade. A page of nothing but five stars reads as bought to most people, and a single bad review sitting in a long list of good ones barely registers.

What does register is silence next to it. A prospect who finds a complaint with no answer fills in the blank themselves, and they fill it in badly. A short, specific, unbothered reply closes that gap.

How to write it

Name the job and the timeline, say what happened in one sentence, say what you did about it, and give a way to reach you. Keep it under a short paragraph and keep the temperature at zero.

Don't argue the facts point by point, don't mention what the customer owes you, and don't say anything about them personally. You're not writing to the reviewer. You're writing to the next person deciding whether to call you, and that person is reading for temperature more than for facts. A calm paragraph from you next to an angry one from somebody else settles the question on its own.

Then stop. One reply is enough. A thread of back and forth under a one star is the version that gets screenshotted.

When a review can come down

Google removes reviews that break its content rules: fake ones, ones from a competitor or someone who was never a customer, personal attacks, off topic content, spam. It doesn't remove a review because the business disagrees with it.

You can report a review from your Business Profile and Google looks at it against those rules. Nobody can promise a report succeeds, and most honest bad reviews stay up. Report the ones that plainly break a rule and leave the rest alone.

The one thing that makes it worse

Offering something to get a review changed or taken down is against Google's rules, the same as paying for a good one. It also tends to become its own review, in public, with a screenshot.

The durable answer is volume of honest ones. Keep new reviews arriving every month and a bad one from March sinks down the page on its own, next to a dozen recent jobs that went fine.

One customer's before and after

A concrete coating company

River Falls, Wisconsin. Same 81 days before and after we rebuilt their site.

more often on Google
3,864 to 22,885
5.9x
more visits from Google
106 to 284
2.7x
Towns they show up in
Wisconsin and Minnesota
27

What this means for you

Set aside ten minutes today and answer every unanswered review on your listing, the good ones included, oldest first. Then make answering part of the week, so the next one gets a reply inside a day or two while a prospect is still likely to be reading it.

Bindingstone keeps the reviews coming in from finished jobs and keeps your site and listing lined up, so one bad month doesn't sit at the top of your listing while nothing new arrives.

Ready to show up in every town you work in?

Your site can be live in about ten days. After that, the towns you drive to can find you.