What you coat and what you put down
Name the floors you coat, like garage floors, basements, patios and shop floors, and the systems you put down, whether that's flake, metallic, epoxy or polyaspartic. Google's guide to getting found says people who know a topic well search with different words than people new to it. You might say polyaspartic, and the homeowner might type garage floor coating.
So use both. Name the system, then say what it means in their garage: how it looks, how it cleans, and how long before they can park on it, in your own numbers. Google says its language matching can connect a page to searches that don't use its exact words, so write it the way you'd explain it in the driveway.
Every town you work in
Google says the results a person sees can depend on where they are. Its example is a search for bicycle repair shops, which shows different results in Paris than in Hong Kong. A homeowner in the next town over gets that town's results, and your website has to say, in plain words, that you coat floors there.
Say something true about each town: jobs you've done there, how far it is from your shop, the kind of floors you coat there. Google's spam rules warn against pages for cities that funnel people to one page, and against many pages made to rank rather than to help. Write about each town the way you'd talk about it to a customer who lives there.
Photos of your own floors
Show a garage like theirs, finished: the before and after, the finish up close, and the whole floor with the car back in. Google's photo tips for a Business Profile say photos help customers quickly understand the type of work you do, and that a photo should show the job as it is, without heavy filters or AI edits.
Put each photo next to the words about that job: the system, the color, the town. Google's guide says images should be sharp and clear and placed near text that's relevant to them, because the text near an image helps Google understand what the image is about.
The quote request
Keep asking for a quote short. The town, the size of the garage, what's on the floor now and a phone number are enough to call back and set a time to look at it. A place to add a photo of the floor lets you see the cracks and the stains before you drive out.
Put your phone number and the quote button where a thumb finds them, at the top of the page and after each section. Show the same business name and phone number your Google listing shows. Google's guidelines say your name should be the one you use on your storefront, website and stationery.
Sources
- Search Engine Optimization (SEO) Starter Guide Google Search Central
- In-depth guide to how Google Search works Google Search Central
- Spam policies for Google web search Google Search Central
- Tips for business-specific photos on your Business Profile Business Profile Help
- Guidelines for representing your business on Google Business Profile Help